BEIJING, June, 22, 2020
/PRNewswire/ -- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, announced today that it is exclusively streaming the Cannes
Lions' Lions Live on its main iQIYI app as well as its
video-sharing app Suike. The Company has
launched on its platform a Lions Live page dedicated to the
event. The Company is the official media partner of the 2020 Cannes
Lions International Festival of Creativity, a global event for
those working in the creative communications, advertising and
related fields.
Lions Live is a free digital education, inspiration
and networking experience that will run throughout June under the
theme 'Creativity Matters'. The event will comprise masterclasses
and meetups with creative industry legends, as well as expert
lectures and learning modules for effective marketing. The bulk of
activities are held during the
original dates of the Festival of Creativity, from June 22 to June 26.
Lions Live announced eight themes for the year,
including 'Storytelling at Scale', 'Creativity is the Business
Growth Engine', and 'Let's GetBack to Brand'. The world's greatest
creative minds and business elites have been invited to the event,
including Lorraine Twohlill, CMO of Google, Mark Read, CEO of WPP, Jean Lin, global CEO, creative of Dentsu Ageis
Network and global CEO of Isobar, as well as executives from
P&G, Unilever, Facebook, YouTube, Spotify, etc. Together, they
will showcase avant-garde creative ideas and innovative solutions
under the Covid-19 crisis through diversified keynote speeches and
global perspectives.
Chinese-subtitled livestreams of Lions Live will be
available on iQIYI's platforms, providing the Chinese advertising
and creative community as well as brands with a convenient
on-the-go watching experience to enjoy the global creative industry
gala. To better accommodate Chinese audiences, iQIYI launched a Lions Live page dedicated
to the event on its main app and Suike at 3 p.m. Beijing Time
on June 22. Viewers in
China were able to watch the exciting event four
hours earlier than those in other parts of the world.
iQIYI is committed to producing quality content and driving
technological innovation in order to bring the best entertainment
experience to its users and to offer innovative business and
marketing models to marketers and advertisers. In recent years,
iQIYI has launched the new consumption ecosystem value network
strategy that covers B-to-C and B-to-B marketing, by utilizing its
strong product selection and service ecosystem. This strategy has
allowed brands to gain greater value out of partnering with iQIYI.
Most recently for Youth With You Season 2, iQIYI partnered
with brands including Mengniu Zhenguoli Huaguoqingru, DARLIE and
Nike to achieve effective collaborations that balanced marketing
and content creation and helped strengthen the partnership brands'
influence through the new consumption ecosystem value network
strategy. By offering industry creatives world-class online
resources for free, iQIYI's partnership with Cannes Lions
International Festival of Creativity demonstrates the Company's
commitment to empowering the marketing and advertisement
industries.
If you are interested in the event, please visit the following
links -
iQIYI App: http://www.iqiyi.com/kszt_phone/lionslive2020.html
Suike App:
http://topic.m.iqiyi.com/kszt_phone/lionslive2020.html
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.