Taboola Newsroom Reaches Milestone Adoption & Announces New Subscription Offering; More Than 400 Premium Publishers, Includin...
February 20 2020 - 6:09AM
Business Wire
Taboola, the world’s leading discovery platform, today announced
a major adoption milestone for its Newsroom product suite, which
uses AI and the largest dataset on the open web to support quality
journalism. Taboola Newsroom is now used by the world’s largest
publishers to plan and optimize editorial content, increase
readership and more effectively monetize. Newsroom has seen a 70
percent year-over-year increase in adoption by publisher teams.
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the full release here:
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Taboola Newsroom (Graphic: Business
Wire)
Introduced in 2016 as part of Taboola’s platform for publishers,
Taboola Newsroom provides unique insights, sourced from Taboola’s
dataset of 1.4 billion users each month, which inform how to create
more engaging content and discover new coverage areas that drive
loyal readership. With it, publisher teams can easily A/B test
headlines and images, measure article performance, and receive
actionable alerts tailored to their specific role as well.
According to industry data, 52 percent of publishers say
subscriptions are a key priority for driving revenue. As part of
today’s news, Taboola is introducing a new subscription feature for
Newsroom, to help publishers better understand and engage with
subscribers, and acquire significant new subscribers. This new
feature allows publishers to see which articles are driving
conversions, reduce churn by understanding how subscribers are
engaging with content, and determine the "propensity to subscribe"
of readers via machine learning-based modeling.
“At a time when digital readership continues to evolve and
walled gardens have made it difficult to operate, Taboola Newsroom
is a big investment we’ve made, over four years, to empower
editorial teams with actionable data, and as of today, provide a
way to also look at subscribers or candidates to subscribe,” said
Adam Singolda, CEO and Founder, Taboola. “Since introducing
Newsroom, our goal has always been to support quality journalism by
allowing publishers to stay in touch with their readers, even
beyond their own website, taking advantage of Taboola’s scale.
Newsroom is helping publishers future-proof themselves with
insights that inform the content that drive the best editorial goal
-- whether it’s more readership or increasing subscriptions or
loyalty.”
Supporting commentary:
“Taboola Newsroom has become a go-to tool for newsrooms to
understand what our most valuable local audiences are reading on
our digital platforms and how our stories are performing versus
other sources across the Internet,” said Rob Barrett, President,
Hearst Newspapers Digital Media. “The platform supports our
increasing focus on AI and machine learning, delivering actionable
data - like alerts that identify stories with high potential
relevance to loyal readers - to the right people on Hearst
Newspapers editorial teams, in a way that fits their workflow. This
data, along with advice from a strong Taboola Newsroom team, helps
ensure we get great stories to the people who are most interested,
and that helps our business, too.”
"The purpose of using Taboola Newsroom is to ensure that we get
to know what our users want from us,” said Priyarag Verma,
Digital Editor, Zee News and DNA India. “We’re able to track
what they are reading and why they are reading it, to ensure that
we are able to provide the same kind of coverage to our readers as
our competitors. We actively use Taboola Newsroom metrics about
articles being read more, or outperforming in their position, to
keep such articles in those positions on the homepage for the
maximum duration possible."
"Newsroom's depth is impressive but its user-friendly interface
has been the biggest asset, allowing staff of all levels to easily
access meaningful real-time and historical data that helps shape
the daily news agenda," said Liam Fitzgibbon, Managing Editor,
Fox Sports.
“Taboola Newsroom helps us to optimize content production and
traffic management,” said Marc Vesshoff, Director, Product
Management, SPORT1 GmbH. “Thanks to Taboola Newsroom our
editorial team can improve all content in real time and establish a
perfect fit to the needs of our customers. Based on its easy to use
traffic channel analysis, we now can identify what articles work
best in search and social media and simply drive more users to our
news.“
"Newsroom gives us the ability to make well-informed editorial
decisions, backed by data,” said Jacqueline Büchi,
editor-in-chief, Heute.at. “It is a great starting point for
forming our long-term coverage strategy and key component for
ensuring we promote the best content, at the right time."
About Taboola
Taboola helps people discover what’s interesting and new. The
company’s platform and suite of products, powered by deep learning
and the largest dataset of content consumption patterns on the open
web, is used by over 20,000 companies to reach over 1.4 billion
people each month. Advertisers use Taboola to reach their target
audience when they’re most receptive to new messages, products and
services. Digital properties, including publishers, mobile carriers
and handset manufacturers, use Taboola to drive audience
monetization and engagement. Some of the most innovative digital
properties in the world have strong relationships with Taboola,
including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post,
Business Insider, The Independent, El Mundo, and Le Figaro. The
company is headquartered in New York City with offices in 18 cities
worldwide.
Learn more at www.taboola.com and follow @taboola on
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20200220005409/en/
Dave Struzzi dave.s@taboola.com