PORTLAND, Ore., May 18, 2020 /PRNewswire/ -- Eastside
Distilling, Inc. (NASDAQ: EAST) today announced the promotion of
Joseph Giansante as the Company's
new Chief Marketing Officer.
Giansante initially joined Eastside Distilling as part of the
acquisition of the Azuñia Tequila brand from Intersect Beverage,
where he was the CEO and oversaw all aspects of the operation of
Azuñia Tequila. Under his leadership and in collaboration with
owners Pat and Stephanie Kilkenny,
at Intersect, Mr. Giansante re-invented the company management
structure, sales and marketing approach, and brand positioning,
management, and development. Under his leadership, the Azuñia
Tequila brand more than doubled in size in just three
years.
Prior to Intersect, Mr. Giansante served as the Senior Vice
President, Chief Marketing Officer at Vivature Sports Solutions of
Dallas, Texas after a long career
in collegiate sports. Joe served as Executive Senior Associate
Athletic Director–and was later named Chief Revenue Officer of
Syracuse athletics, where he renegotiated and quadrupled the
Orange's marketing and multimedia rights revenues. He also
led the rebrand of the athletic department and overhauled the
department's digital enterprises.
At the University of Oregon, he
served as Senior Associate Athletic Director for Marketing and
Brand Development - External Affairs for the University of Oregon Athletic Department, where he
oversaw and managed Oregon
athletics' marketing and brand identity. Mr. Giansante also
led and managed the development of PK Park - Oregon's state-of-the-art $25 million baseball facility, and the overall
reinstatement and operation of the Oregon baseball program. Mr. Giansante
also had the lead role in overseeing and executing revenue
generating activities in the ecommerce, multi-media and sponsorship
rights, creative services, promotions, media relations, licensing
and digital enterprises arena. As a member of the Ducks'
Senior Staff, Giansante was also involved in creating the
department's overall strategic vision and framework, budgeting, and
capital planning.
Prior to joining the University of
Oregon, Mr. Giansante served as the Programming Executive
Producer and Director of the Oregon Sports Network and CSN, and was
also the Ducks television play-by-play voice and studio show host
for a 12-year period starting in 2000, where he won two sports Emmy
Awards.
Lawrence Firestone, CEO and Board
Member of Eastside Distilling, commented, "Joe has a diverse and
deep set of experiences and accomplishments in brand development
and marketing financial management, marketing, revenue generation,
sponsorship, media rights and strategic planning. Since joining
Eastside in September, he has
worked to integrate the Azuñia tequila brand and will drive our
brand strategies brands going forward."
About Eastside Distilling
Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The Company is
distinguished by its highly decorated product lineup that includes
Redneck Riviera and companion brand Granny Rich Whiskey, newly
acquired Azuñia Tequilas, Burnside Bourbons and Rye, Hue-Hue Coffee
Rum, and Portland Potato Vodkas. All Eastside spirits are crafted from natural
ingredients for quality and taste. Eastside's Craft Bottling + Canning subsidiary
is one of the Northwest's leading independent spirit bottlers and
ready-to-drink canners. For more information visit:
www.eastsidedistilling.com or follow the company on Twitter and
Facebook.
Important Cautions Regarding Forward-Looking
Statements
Certain matters discussed in this press release may be
forward-looking statements. Such matters involve risks and
uncertainties that may cause actual results to differ materially,
including the following: changes in economic conditions; general
competitive factors; acceptance of the Company's products in the
market; the Company's success in obtaining new customers; the
Company's success in product development; the Company's ability to
execute its business model and strategic plans; the Company's
success in integrating acquired entities and assets, and all the
risks and related information described from time to time in the
Company's filings with the Securities and Exchange Commission
("SEC"), including the financial statements and related information
contained in the Company's Annual Report on Form 10-K and interim
Quarterly Reports on Form 10-Q. Examples of forward-looking
statements in this release may include statements related to our
strategic focus, product verticals, anticipated revenue, and
profitability. The Company assumes no obligation to update the
cautionary information in this release.
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SOURCE Eastside Distilling, Inc.