Create a Player, Choose a Path and Build a NBA
Legacy in the First of its Kind Basketball Role-Playing Game
Experience
Electronic Arts Inc. (NASDAQ:EA) today launched NBA LIVE 18,
which introduces THE ONE, an all-new dynamic career experience
centered around the player. The game offers a unique experience
through character progression, extensive gear customization, and
narrative branching - a first in the basketball videogame genre. In
NBA LIVE 18, THE ONE gives fans the freedom to play how they want,
where they want, and with whom they want in the quest for
basketball stardom. Players can develop their own unique playstyle
from 11 signature abilities and 70 different, upgradable traits,
and their own personality with unique customization features
including the hottest outfits and sneakers.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170915005161/en/
Become 'The One' in NBA LIVE 18 Today
(Photo: Business Wire)
“NBA LIVE 18 delivers a basketball experience with a level of
player choice unlike anything that has come before,” said Sean
O’Brien, Executive Producer on NBA LIVE 18. “We are giving fans a
unique opportunity to build their own basketball legacy, playing on
iconic courts and in Pro-Am leagues outside the traditional NBA,
with a game that’s completely open and ever-changing. We’re going
to continue to offer our fans new experiences through LIVE Events,
where they can unlock rewards on their own or with a teammate.”
There are many pathways to rise up through the basketball ranks
by playing in THE LEAGUE and THE STREETS. For an authentic NBA
career experience, THE LEAGUE offers fans the ability to progress
from rookie to veteran with their favorite NBA team while playing
real NBA action including the NBA All-Star, NBA Playoffs and NBA
Finals games. Just like in the NBA, players can earn MVP, All-NBA
and Sixth Man of the Year awards, among others.
In THE STREETS, fans can push their career further on legendary
Pro-Am courts where competitive challenges and matchups await,
including LIVE Events – new, regularly updated challenges that are
in-real time to battle opponents in competitive or co-operative
games for unique rewards – to build a career in the streets through
challenging tournaments and throwback challenges. Games can be
played on iconic courts such as Rucker Park in New York City and in
leagues such as The Drew in Los Angeles.
In addition to playing in THE STREETS and THE LEAGUE, players
will be able to play in the WNBA, another first for the basketball
genre. The WNBA’s full roster of teams and players will be
available in WNBA Play Now, with the teams and player skills
specifically balanced to reflect the unique playstyle of the league
and its players.
Players looking for a deep and rich basketball experience on
their mobile device can also check out NBA LIVE Mobile, available
as free-to-download* on the App StoreSM and Google Play™.
NBA LIVE 18 is developed by EA Tiburon and is available now in
stores and for digital download worldwide for Xbox One and
PlayStation® 4.
The EA SPORTS™ brand is one of the leading sports entertainment
brands in the world, with top-selling videogame franchises,
award-winning interactive technology, fan programs and
cross-platform digital experiences. The EA SPORTS studios create
connected experiences that ignite the emotion of sports through
videogames, including Madden NFL football, EA SPORTS FIFA, NHL®
hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and
EA SPORTS UFC®.
For more information about EA SPORTS games, including news,
video, blogs, forums and game apps, please visit
http://www.easports.com to connect, share and compete.
*NETWORK FEES MAY APPLY.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a global leader in digital
interactive entertainment. The Company delivers games, content and
online services for Internet-connected consoles, personal
computers, mobile phones and tablets. EA has more than 300 million
registered players around the world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands
such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need
for Speed™, Dragon Age™ and Plants vs. Zombies™. More information
about EA is available at www.ea.com/news.
EA SPORTS, The Sims, Need for Speed, Dragon Age, Plants vs.
Zombies, SSX, and Battlefield are trademarks of Electronic Arts
Inc. John Madden, NFL, NHL, NBA, PGA TOUR, UFC and FIFA are the
property of their respective owners and used with permission. App
Store is a service mark of Apple Inc. Google Play is a trademark of
Google Inc.
"PlayStation" is a registered trademark of Sony Computer
Entertainment Inc.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170915005161/en/
Electronic Arts Inc.Jino Talens, 650-628-9111Sr. PR
Managerjtalens@ea.comorBrad Hilderbrand, 407-386-4246Sr.
Publicistbhilderbrand@ea.com
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