CANTON, Mass., Nov. 1, 2016 /PRNewswire/ -- Baskin-Robbins
today announced that on Veterans Day
– Friday, November 11 – it will
support America's service members and military families by donating
11 cents from every ice cream scoop
sold at Baskin-Robbins locations nationwide to the United Service
Organizations (USO).
The effort is part of Baskin-Robbins' ongoing commitment to show
appreciation for those who selflessly serve, and is a nod to USO's
recently launched Force Behind the
Forces campaign. The campaign encourages Americans to
stand behind "The Force," as a community of supporters committed to
connecting service members to the things they hold dear.
Baskin-Robbins has a long history of serving those who serve our
country and is committed to supporting the military community
through its continued partnership with the USO, which is
celebrating its 75th anniversary this year.
Baskin-Robbins is also excited to celebrate the military
community with First Class
Camouflage, which returns to active duty as its
November Flavor of the Month. First Class Camouflage features
chocolate, salty caramel and cake-flavored ice cream and can be
enjoyed in a freshly-baked Camouflage Waffle Cone, which features
the classic military colors of green, brown and tan.
"We're humbled and excited to honor our military service members
and veterans once again through our partnership with the USO this
November, and with the return of First Class Camouflage," said
Weldon Spangler, Senior Vice
President, Baskin-Robbins U.S. and Canada. "It's a great opportunity to show
support for those who serve our country and thank them for their
commitment to our nation."
Baskin-Robbins continues to add more military veterans to its
U.S. franchisee base by offering one of the best financial
incentives in the industry. The extraordinary incentive program
offers a free initial franchise fee, a $25,000 value, for a veteran's first shop and
heavily discounted royalty rates for the first five years that the
store is open.** These special incentives reflect the brand's
desire to attract prior service members to become franchisees
because it believes that the core values and discipline of the
armed forces serve as an excellent basis for a franchisee
candidate. The incentive program will continue to be offered in
2017, so qualified veterans are encouraged to apply to be
considered.
In addition to paying tribute to our nation's military,
Baskin-Robbins is excited to kick off the holiday season this month
with the return of its iconic Turkey Cake. This
Baskin-Robbins classic is made with sugar cone legs and can be
customized with a guest's favorite flavor. Guests can pre-order the
Turkey Cake either in-store or online at
www.BaskinRobbins.com/OnlineOrdering.
Guests can also make their holiday dessert table complete with a
selection of seasonal ice cream flavors, including Snickerdoodle,
which is made with cinnamon-crème flavored ice cream, snickerdoodle
cookie pieces, and a cinnamon cookie-flavored ribbon or Winter
White Chocolate, made with white chocolate-flavored ice cream and
chocolate cherry pieces.
For more information about Baskin-Robbins' wide variety of
premium ice cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins). For more information about the
USO, visit www.uso.org/FORCE.
* This donation is inclusive of all regular (4oz) and kids
(2.5oz) scoops of ice cream sold as cups and cones on Friday, November 11, 2016. The donation is based
on regular-priced cup and cone scoop sales only, and does not
include scoops that are used in other desserts (i.e. sundaes,
beverages, cakes, take home, novelties, etc.).
** See the Baskin-Robbins Franchise Disclosure Document for
full details.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in
the United States by Entrepreneur
magazine's 37th annual Franchise 500(r) ranking in 2016,
Baskin-Robbins is the world's largest chain of ice cream specialty
shops. Baskin-Robbins creates and markets innovative, premium hard
scoop ice cream and soft serve, custom ice cream cakes and a full
range of beverages, providing quality and value to consumers at
more than 7,700 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led
to the creation of more than 1,300 ice cream flavors and a wide
variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
further information, visit www.BaskinRobbins.com.
About the USO
The USO strengthens America's military service members by keeping
them connected to family, home and country, throughout their
service to the nation. At hundreds of locations worldwide, we are
united in our commitment to connect our service members and their
families through countless acts of caring, comfort and support. The
USO is not a government agency, but a private nonprofit
organization. Our programs, services and entertainment tours are
made possible by the American people, the support of our corporate
partners and the dedication of our volunteers and staff. To join us
in this important mission, and to learn more about the USO, please
visit uso.org.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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