NEW YORK, May 12, 2020 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the global technology company powering the world's
marketers with trusted and impactful advertising, today announced
Criteo Partners, a global partnership program dedicated to helping
channel partners better utilize the Company's advertising platform,
which is built on top of its extensive shopper data, to grow and
expand their customer base. Today, Criteo's technology solutions
power ad campaigns for over 20,000 advertisers worldwide, with a
Shopper Graph providing insight into two billion monthly active
users. Through Criteo Partners, agencies are now enabled with the
strategy and service expertise to activate Criteo's data and
solutions to grow agency business, boost recognition and drive
additional value to their clients.
"Criteo Partners changes the way we work with agencies. Through
this program, we are empowering agencies with the tools and
resources to facilitate success and growth alongside us," says
Thomas Jeanjean, Chief
Transformation Officer at Criteo. "As part of our transformation,
we see great value in the opportunity for agencies to provide us
with feedback and input to directly influence the evolution of our
product roadmap."
Criteo Partners will receive several benefits including:
- Training and Certification Access: Through Criteo's
Advertising Academy, teams are enabled to more effectively
sell, manage and measure campaigns. Practical learning courses
enhance agency knowledge on how to harness the data across Criteo's
two billion monthly active shoppers.
- Added Visibility to Grow New Customers: All partners
earn a badge status to gain recognition in Criteo's preferred
global partner listing.
- Ongoing Support: Criteo Partners will have designated
internal experts each step of the way ranging from access to
product sales expertise and maintaining solid customer
relationships that drive incremental value and new revenue
opportunities.
- Access to Rewards and Resources: With promotional
offers, case studies, research materials and unique insights that
are built to support their success goals as an agency, Criteo
Partners will have the opportunity to plan ahead to attract and
retain new customers.
Criteo Partners was launched in
Q4 2019 with a pilot group of 20 agencies across the globe. Since
its inception, Criteo has seen increased adoption of its newer,
upper-funnel solutions, such as Traffic Generation. The new
solution, which moved out of beta in March
2020, enables marketers to influence prospective users in
high-intent moments as they research, compare and consider
different brands and is the Company's latest launch demonstrating
its shift beyond retargeting.
"Our work with Criteo conversion campaigns has generated great
performance for our clients and is a key pillar in our e-commerce
offering," said Raúl Ferrer, General Director of Okisam, a digital
agency in Spain. "We are delighted
to continue the evolution with consideration campaigns to expand
our target and clients' brand, and we look forward to growing with
Criteo Partners."
The program is free and available worldwide. For more
information please get in touch with us at partners@criteo.com or
visit our website, here.
About Criteo
Criteo (NASDAQ: CRTO) is the global
technology company powering the world's marketers with trusted and
impactful advertising. 2,700 Criteo team members partner with over
20,000 customers and thousands of publishers around the globe to
deliver effective advertising across all channels, by applying
advanced machine learning to unparalleled data sets. Criteo
empowers companies of all sizes with the technology they need to
better know and serve their customers. For more information, please
visit www.criteo.com.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
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SOURCE Criteo