Cerence and SiriusXM Enter Into Agreement to Enhance Voice-Powered Entertainment Experience for Automakers and their Drivers
June 10 2021 - 8:00AM
Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, and Sirius
XM Holdings Inc. (NASDAQ: SIRI), the leading audio entertainment
company in North America, today announced that they are teaming up
to bring Cerence’s conversational AI technology together with
SiriusXM as part of a packaged offering for automakers.
Together, the two companies will enhance and enrich the driver
experience by offering natural, conversational access to SiriusXM,
the popular audio entertainment service in the car that offers
hundreds of channels of curated, ad-free music, plus sports, news,
entertainment, comedy and more. This collaboration between Cerence
and SiriusXM will bring better voice technology to more drivers
across more OEMs and deliver an easy-to-use and more uniform way
for those drivers to tune to their favorite SiriusXM programming
through simple, straightforward commands such as, “Play ‘80s on 8.”
This functionality will be available on select SiriusXM satellite
radios and in the growing number of vehicles that are equipped with
SiriusXM’s next generation 360L radios and Cerence technology.
Drivers using SiriusXM with 360L can use their voice to access all
of SiriusXM’s live channels plus a library of recorded content,
including a wide selection of podcasts, exclusive interviews and
unique shows.
“We’re always looking for ways to make the SiriusXM experience
more enjoyable and easier to use for our subscribers coast to
coast,” said Sean Gibbons, SVP and GM, Automotive Product and
Engineering, SiriusXM. “By teaming up with Cerence, a leader in
intuitive, natural in-vehicle experiences, we’re making it easier
than ever for drivers to access and enjoy the best selection of
audio entertainment available in the car.”
In addition, Cerence-powered automotive assistants use AI to
continuously learn about users, meaning drivers who consistently
tune in to SiriusXM’s ‘80s on 8, for example, can be directed to
new content based on their preferences. For drivers using SiriusXM
for the first time, Cerence will deliver a voice-powered,
conversational onboarding experience that informs them of key
features, functionalities and information about SiriusXM and their
trial or subscription, furthering their enjoyment, adoption, and
future usage.
“SiriusXM has broad reach as the leading in-car content
provider, bringing new and exciting programming to their
subscribers,” said Sanjay Dhawan, CEO, Cerence. “As we extend the
capabilities of the mobility assistant with more streamlined access
to SiriusXM content, we enable a rich, dynamic experience for
drivers that makes their journey safer, more productive, and more
enjoyable.”
This integrated offering will be available in North America to
automakers for models starting production in the next year, and it
will be available to OEMs with existing Cerence-powered automotive
assistants that have over-the-air update capabilities. Cerence
currently works with the world’s leading automakers, with Cerence
technology solutions installed in hundreds of millions of cars
globally.
For more information about SiriusXM, visit www.siriusxm.com. To
learn more about Cerence, visit www.cerence.com, and follow the
company on LinkedIn and Twitter.
About Cerence Inc.Cerence (NASDAQ: CRNC) is the
global industry leader in creating unique, moving experiences for
the mobility world. As an innovation partner to the world’s leading
automakers and mobility OEMs, it is helping advance the future of
connected mobility through intuitive, powerful interaction between
humans and their cars, two-wheelers, and even elevators, connecting
consumers’ digital lives to their daily journeys no matter where
they are. Cerence’s track record is built on more than 20 years of
knowledge and more than 350 million cars shipped with Cerence
technology. Whether it’s connected cars, autonomous driving,
e-vehicles, or buildings, Cerence is mapping the road ahead. For
more information, visit www.cerence.com.
About SiriusXMSirius XM Holdings Inc. (NASDAQ:
SIRI) is the leading audio entertainment company in North America,
and the premier programmer and platform for subscription and
digital advertising-supported audio products. Pandora, a subsidiary
of SiriusXM, is the largest ad-supported audio entertainment
streaming service in the U.S. SiriusXM’s properties, which include
Pandora and leading podcast company Stitcher, reach more than 150
million listeners, the largest addressable audience in the U.S.,
across all categories of digital audio – music, sports, talk, and
podcasts. SiriusXM's acquisitions of Stitcher and Simplecast,
alongside industry-leading ad tech company AdsWizz, make it a
leader in podcast hosting, production, distribution, analytics and
monetization. SiriusXM, through Sirius XM Canada Holdings, Inc.,
also offers satellite radio and audio entertainment in Canada. In
addition to its audio entertainment businesses, SiriusXM offers
connected vehicle services to automakers. For more about SiriusXM,
please go to: www.siriusxm.com.
Contact InformationKate HickmanCerence Inc.Tel:
339-215-4583Email: kate.hickman@cerence.com
Andrew FitzPatrickSiriusXMEmail:
Andrew.Fitzpatrick@siriusxm.com
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