Unlocking Vacation Personalities and Possibilities with
Star-Studded Cameos from Glenn
Close, Jane Krakowski, and
Jack McBrayer, the New Booking.com
Creative Will Air for the First Time During the "Big Game" on
February 11
NEW
YORK, Feb. 2, 2024 /CNW/ -- Booking.com, the
global leader in connecting travelers with the widest choice of
incredible places to stay, is launching a new ad campaign to show
that you can "book whoever you want to be" on vacation. The
campaign, featuring award-winning American actor, producer and
writer Tina Fey marks the
continuation of the successful Booking.yeah campaign that will
debut live during the "big game" on February
11. A sneak peek of the ad can be found on
YouTube.com/Bookingcom.
The brand's new ad campaign with Tina
Fey focuses on the evolving desires of travelers to explore
the diverse personas within themselves and choose who they want to
be every time they travel, encouraging them to discover the
millions of places to stay that Booking.com has to offer, with just
a touch of a button. Comedic cameos from actors and icons
Glenn Close, Jane Krakowski and Jack
McBrayer help showcase the variety of properties on
Booking.com - from hotels and vacation rentals to unique properties
and more - while highlighting that the joy of booking extends
beyond choosing a place, rather imagining the person you could
become once you get there.
With creative developed by Zulu Alpha Kilo, and Mindshare
managing the media strategy and planning, the integrated campaign
will run across TV - including prime time - audio streaming, online
and social channels. The campaign includes a mix of :30 and :15
second commercials, including the "big game" spot - "Tina Fey books whoever she wants to be'" - as
well as "Sasquatch Tina Fey books a
cabin," and "Influencer Tina Fey
books a boutique hotel" and a :90 extended version of the "big
game" spot. All of the ads can be viewed on
YouTube.com/Bookingcom.
"Booking.com is on a mission to make it easier for everyone
to experience the world," says Arjan
Dijk, Senior Vice President and Chief Marketing Officer at
Booking.com. "This year's Booking.yeah campaign shows that
travelers can book whoever they want to be by using our seamless
app, with a wide range of unique places to stay across the U.S. and
the globe. The talented Tina Fey and
surprising cameos by Glenn Close,
Jane Krakowski and Jack McBrayer helped bring the creative to life
in a fun, optimistic, comedic way that resonates with American
travelers."
Americans are feeling empowered to be the stars of their own
life when traveling in 2024, with 64%* of travelers feeling more
'main character energy' while on vacation than when at home and 50%
saying they have a travel alter-ego. With Booking.com's vast array
of trip possibilities and places to stay - from sleek city hotels
and beach houses, to cabins and treehouses, to apartments, tiny
homes and more - travelers can embrace a new persona every time
they book a new adventure for the ultimate Booking.yeah
experience.
For more information on travel offerings, including Early 2024
Deals with discounts starting at 15%, visit Booking.com or download
the Booking.com app.
SOURCES / METHODOLOGY:
*Travel Predictions 2024 research commissioned by Booking.com
and conducted among a sample of adults who plan to travel for
business or leisure in the next 12-24 months. In total, 27,730
respondents across 33 countries and territories were polled
(including 1008 from Argentina,
1012 from Australia, 505 from
Austria, 1001 from Belgium, 1002 from Brazil, 1009 from Canada, 1009 from China, 1002 from Colombia, 508 from Croatia, 504 from Denmark, 1011 from France, 1011 from Germany, 1016 from Hong Kong, 1004 from India, 510 from Ireland, 504 from Israel, 1014 from Italy, 1004 from Japan, 1009 from Mexico, 1014 from The Netherlands, 1015 from New Zealand, 500 from Portugal, 502 from Singapore, 1010 from South Korea, 1009 from Spain, 502 from Sweden, 507 from Switzerland, 504 from Taiwan, 1003 from Thailand, 502 from the UAE, 1007 from the UK,
1005 from the US and 1007 from Vietnam). Respondents completed an online
survey in July 2023.
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's
mission is to make it easier for everyone to experience the world.
By investing in the technology that helps take the friction out of
travel, Booking.com's marketplace seamlessly connects millions of
travelers with memorable experiences every day. For more
information, follow @bookingcom on social media or visit
globalnews.booking.com.
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SOURCE Booking.com