LOFT Celebrates National LOFTimist Day on February 20, 2020
February 20 2020 - 9:00AM
LOFT announced today as National LOFTimist Day, marking the apex of
its campaign to highlight those who tap into the spirit of
positivity and joy to make a difference. The LOFTimist campaign
kicked off earlier this month by spotlighting 20 inspiring women
with varied backgrounds, from artists to advocates to
entrepreneurs, through in-store and online content. The brand
defines a LOFTimist as a person who believes in the power of
optimism, makes progress for future generations, gives generously
and joyfully and does everything with a sense of inclusivity and
love. The campaign highlights LOFT’s goal to spread happiness and
LOFTimism year-round.
“Our clients have always served as a source of
inspiration when shaping the vision for the LOFT brand,” said Laura
Jacobs, Chief Marketing Officer, LOFT, Lou & Grey, Ann Taylor.
“The definition of a LOFTimist was inspired by what our clients
have told us they love about our brand, and this campaign is an
opportunity for us to highlight those in our community who bring
our brand’s spirit of optimism to life. We truly believe in the
power of optimism and that together, we can make a
difference.”
Women featured as part of the LOFTimist campaign
include Amanda Gorman, the first national youth poet laureate for
the U.S. and founder of non-profit One Pen One Page, which promotes
literacy to underserved youth; Brittany Sinitch, a former teacher
at Marjory Stoneman Douglas in Parkland, Florida who founded The
Unbreakable Organization to help communities heal after tragedy;
and CeCe Olisa, a body positivity advocate and co-founder of the
plus-size convention theCURVYcon. Portraits of the 20 inspiring
women are featured in select store windows and on
LOFT.com/LOFTimist. Visitors to LOFT’s stores, website and
social channels are encouraged to submit their own #LOFTimist
pictures to join the movement.
In an effort to share the LOFTimism and pay it
forward, the brand will be making a $20,000 donation to its
charitable partner, St. Jude Children’s Research Hospital®.
Customers are encouraged to stop by in-store and visit LOFT.com to
make their own donation on February 20. Since 2007, LOFT and its
sister brand Ann Taylor have raised $50 million in support of St.
Jude.
Additionally, as part of its celebration today for National
LOFTimist Day, all LOFT locations are offering styling tips and an
extra 20 percent off purchases in-store and online (some exclusions
apply). The brand’s Times Square location is offering special
treats throughout the day including complimentary drinks and a nail
bar. The brand also launched a sweepstakes to encourage their
community to join in on the LOFTimist movement by posting
LOFTimistic photos showing how they’re spreading positivity and joy
and using the hashtags #LOFTimist and #sweepstakes, along with
following @LOFT on Instagram.
For more information on the LOFTimist campaign
and how to become part of the movement, visit
LOFT.com/LOFTimist.
About ascena retail group, inc.
ascena retail group, inc. (Nasdaq: ASNA) is a national specialty
retailer offering apparel, shoes, and accessories for women under
the Premium Fashion segment (Ann Taylor, LOFT, and Lou & Grey),
Plus Fashion segment (Lane Bryant, Catherines and Cacique), and for
tween girls under the Kids Fashion segment (Justice). ascena retail
group, inc. through its retail brands operates ecommerce websites
and approximately 2,800 stores throughout the United States, Canada
and Puerto Rico.
For more information about ascena retail group, inc. visit:
ascenaretail.com, AnnTaylor.com, factory.anntaylor.com, LOFT.com, outlet.loft.com,
louandgrey.com, lanebryant.com, Catherines.com and
shopjustice.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c32f96bd-99a4-4186-baea-86ec4884722c
A video accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/d1754c84-bebe-4dc1-9bcf-ed71191c40b8
Kathrine Dela
kathrine_dela@anninc.com
Ascena Retail (NASDAQ:ASNA)
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