The next generation of tech-savvy, connected investors are ripe
to enter the stock market … but will they? This group of “recession
kids” has seen what the stock market did to their parents’
retirement funds and are taking a conservative approach when it
comes to investing, with only 11 percent of Gen Z believing that
the stock market is the best way to save for retirement1. With
their spending power increasing, the question remains: will these
digital natives engage in the stock market?
TD Ameritrade, Inc. (“TD Ameritrade”), a broker-dealer
subsidiary of TD Ameritrade Holding Corporation (NYSE:AMTD), is
helping to teach the next generation about investing through its TD
Ameritrade U program. For years professors have been using TD
Ameritrade’s thinkorswim trading platform as a way to introduce
students to the stock market and experience what it’s like to
invest. Already in more than 100 colleges and universities, today
TD Ameritrade U is launching new tools, resources and automated
registration to support the growth and scale of this already
successful initiative.
“Technology has changed the way younger generations receive and
consume information as well as how they engage with others,” said
Nicole Sherrod, managing director, trader group for TD Ameritrade.
“One way we are trying to help is by providing
award-winning* technology as teaching
tools to professors through our university network. This program
allows students access to the thinkorswim trading platform where
they can conduct research, place paper trades and manage positions.
And because mobile is so important to this group, we made sure the
program is entirely accessible via mobile devices so students can
access real-time information whether it’s in their classroom or
their dorm room.”
TD Ameritrade recognized that schools have shrinking budgets and
wanted to help provide students with a realistic experience for
what investing in the real world looks like. TD Ameritrade U was
created to give students and professors trading tools via the
thinkorswim trading platform at no cost. Students and professors
use the paperMoney® feature in thinkorswim which allows users to
simulate trading in real environments.
Sherrod adds, “Our hope is to build loyalty with a generation
that is hesitant about investing1 in the stock market and financial
service firms so that when they graduate and start making money,
they reflect on the fact that our brand helped them extract greater
value out of the learning experience.”
Research shows that investment and financial education at the
college level have more of a long-term impact than those lessons
that are taught in high school.2 Why? Perhaps in part, because
college students are vested in learning about money - they pay
rent, tuition, cell phone bills and are often dealing with
financial aid.
Taylor Jolin, recent graduate and founder of the student
investing club known as the Trojan Trading group, uses the
thinkorswim platform at the University of Southern California and
agrees there is a need for this type of program. “Since launching
the Trojan Trading group last fall, there has been incredible
interest and engagement in our program. We now have more than 85
members and have between 50 to 100 students attending each of our
events. I think more and more students are realizing how the
program can help prepare them to manage their personal finances
after college.”
And if Gen Z needs another reason to register for that finance
class, research suggests that adults who have attended financial
literacy training in their lifetime generally save more, accumulate
more wealth and have a higher net worth than other adults.3
“We’ve been using the thinkorswim platform for almost 2 years,”
said Mark Vetrano, professor at the Sawyer Business School at
Suffolk University in Boston, who also runs a valuation and
algorithmic trading firm. “This program allows students to
experience real world scenarios, trading in both historical as well
as live markets, without risking dollars. I’ve been using the
thinkorswim platform in my honors quantitative analysis and trading
course. Inspired by the thinkorswim platform and TD Ameritrade U, I
was asked to create a new course on the introduction to utilizing
real time data and trading. It’s one way we are bridging the gap
between academia and real world trading.”
Please visit http://youtu.be/RyxEojjDuU0 to view a short video
about TD Ameritrade U.
For more information on the TD Ameritrade U Program or to learn
more about the thinkorswim platform visit www.tdameritradeu.com.
You can also join the discussion at @TDAmeritradeU and Facebook or follow the Company on Twitter
@TDAmeritradePR.
1 TD Ameritrade’s Gen Z and Money Survey 2013
2 Journal of Family and Economic Issues – Ohio State University
http://researchnews.osu.edu/archive/finclass.htm
3 Douglas Bernheim, Daniel M. Garrett, and Dean M. Maki,
"Education and Saving: The Long-Term Effects of High School
Financial Curriculum Mandates," Journal of Public Economics,
80, 2001. http://faircreditfoundation.org/files/72.pdf
*TD Ameritrade was ranked #1 out of 17 online brokers evaluated
in the StockBrokers.com Online Broker Review 2014. TD Ameritrade
was rated #1 overall. TD Ameritrade was also rated #1 or Best in
Class (within top 5) in several categories including: “Platforms
& Tools”, “Customer Service”, “Education”, “New Investors”,
“Research“, “Mobile Trading“ , “Options Trading“ and “Active
Trading“. “The thinkorswim platform was recognized as the Best
Desktop Platform.” Read Full Article (“Read
Full Article” links to:
http://www.stockbrokers.com/2014-online-broker-review.html in a new
window)
This software application is for educational purposes only.
Successful virtual trading during one time period does not
guarantee successful investing of actual funds during a later time
period as market conditions change continuously.
Taylor Jolin, Mark Vetrano and educational instructions are
separate from and not affiliated with TD Ameritrade, which is not
responsible for their services, policies, content, or
commentary.
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment
advisors (RIAs) have turned to TD Ameritrade's (NYSE:AMTD)
technology, people and education to help make investing and trading
easier to understand and do. Online or over the phone. In a branch
or with an independent RIA. First-timer or sophisticated trader.
Our clients want to take control, and we help them decide how -
bringing Wall Street to Main Street for more than 37 years. An
official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic
Teams, TD Ameritrade has time and again been recognized as a
leader in investment services. Please visit TD Ameritrade's
newsroom or www.amtd.com for more information.
Brokerage services provided by TD Ameritrade, Inc., member
FINRA (www.FINRA.org) /SIPC (www.SIPC.org) /NFA
(www.nfa.futures.org).
TD Ameritrade Holding CorporationFor Media:Beth Evegan,
201-369-5930Communications & Public
Affairsbeth.evegan@tdameritrade.comOn Twitter @TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor Relations &
Financejeffrey.goeser@tdameritrade.com
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