PHILADELPHIA, March 4, 2020 /PRNewswire/ -- AgroFresh
Solutions, Inc. ("AgroFresh") (NASDAQ:AGFS), a global leader in
produce freshness solutions, has launched a consumer research
series called AgroFresh Consumer Intelligence to identify key
factors defining purchase decision-making criteria for fresh
produce consumers.
The first study, commissioned by AgroFresh and conducted by an
independent research organization, sheds light on the purchasing
behaviors, preferences and habits of U.S. apple consumers
"Our business is rooted in bringing technical expertise and
science-backed solutions to our fresh produce customers around the
world," said AgroFresh CEO, Jordi
Ferre. "With our new AgroFresh Consumer Intelligence series,
we intend to add valuable consumer perspectives to assist our
customers to make better consumer-oriented decisions. This apple
study is part of a planned consumer research pipeline that will
expand to other key fresh fruit categories."
Among the study's key findings, 86% of U.S. apple consumers
report satisfaction with the apples they buy, and nine out of 10
apple consumers agree that apple longevity is a key factor in their
purchase satisfaction. Additionally, while apples are enjoyed
across age groups, Gen Z and Millennial consumers are the most
frequent apple purchasers.
"AgroFresh's new apple research adds end-user consumer insights
to our extensive and growing database of technical knowledge to
benefit our customers," said Harvey
Chimoff, global marketing director at AgroFresh. "Although
we work with companies across the supply chain to preserve
freshness, freshness is defined by the consumer. That's why we're
excited to bring consumer perspectives to the fresh produce
industry."
Other highlights from the AgroFresh Consumer Intelligence apple
study are:
- Taste is the number one reason consumers prefer a specific
variety of apple (75%) and apple "texture" is the number one cited
feature benefit
- More than 100 apple varieties are grown commercially in the
U.S, yet the study found that only three can be identified on an
unaided basis by at least 30% of consumers (Granny Smith, Red
Delicious and Gala)
- The top two reasons consumers buy apples instead of other fruit
are health and nutrition related: "better for a snack" and "higher
in fiber"
For more information, visit the AgroFresh Consumer Intelligence
website page.
About AgroFresh
AgroFresh (NASDAQ:AGFS) is a leading global innovator and
provider of science-based solutions, data-driven technologies and
experience-backed services to enhance the quality and extend the
shelf life of fresh produce. For more than 20 years, AgroFresh has
been revolutionizing the apple industry and has launched new
innovative solutions in a variety of fresh produce categories from
bananas to cherries and citrus to pears. AgroFresh supports
growers, packers and retailers by providing near- and post-harvest
solutions across the industry to enhance crop values while
conserving our planet's resources and reducing global food waste.
Visit agrofresh.com to learn more.
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SOURCE AgroFresh Solutions, Inc.