LVMH Is Working on Luxury Brand With Rihanna -WWD
January 17 2019 - 5:04AM
Dow Jones News
--LVMH is preparing to launch a luxury brand including
ready-to-wear, leather goods and accessories under the name of
Rihanna, fashion industry publication Women's Wear Daily reports,
citing unnamed sources.
--Rihanna is one of the biggest names in celebrity licencing,
having launched several successful clothing and beauty lines and
acted as creative director of German sportswear brand Puma, WWD
reports.
--This would be the first brand LVMH has built from scratch
since the launch of Christian Lacroix in 1987, and a foray outside
the heritage brands that comprise its main business as it continues
to diversify its activities, WWD says. The company declined to
comment, according to WWD.
Full story: https://bit.ly/2VYh8Z9
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(END) Dow Jones Newswires
January 17, 2019 04:49 ET (09:49 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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