Advantex Marketing International Inc. (CSE:ADX) ("Advantex" or the "Company"), a
leading specialist in the marketing services industry, today announced its
results for three and six months ended December 31, 2013. All currency amounts
are in Canadian dollars unless otherwise noted.


"The value proposition of our marketing services programs, the 2,000 merchants
participating in our programs, and the diverse revenue streams enabled us to
deliver a profit in a volatile business environment," said Kelly Ambrose,
Advantex President and Chief Executive Officer.


The Company validated the attractiveness of its credit card partnership -
loyalty point accelerator programs when it signed a new agreement with Canadian
Imperial Bank of Commerce ("CIBC") for a three year term expiring September 30,
2016, and is expected to benefit from the growth in CIBC's Aventura program,
even as the Company expects slippage as a significant part of CIBC's Aeroplan
credit card portfolio migrates to The Toronto-Dominion Bank ("TD"), as publicly
disclosed. Furthermore, in October 2013 the Company entered discussions with TD
to operate a rewards accelerator program for their credit card portfolio. A
successful outcome will fuel the future growth of Advantex, and counter the
significant effect on revenues in the aftermath of the decision by CIBC
respecting its credit card portfolio, and the intensifying competition amongst
Canadian banks for credit card business. 


The refinancing of December 30, 2013 significantly improved the capital
structure by reducing the fully diluted common shares by 24.5% from 197.9
million to 149.5 million, a reduction of 48.4 million common shares.


"Advantex is in the final stages of discussions with Aimia for a multi-year
renewal of their existing agreement. The revenue from this program helped to
increase revenues and protect profitability, and I have great expectations of
future growth of this program. I am pleased to inform of our entry into the USA.
In November 2013 we launched a pilot rewards accelerator program in a test
market for Caesars Entertainment Corporation and its Total Rewards loyalty
program," said Mr. Ambrose. 




Financial Highlights:                                                       
----------------------------------------------------------------------------
                                  Three months ended     Six months ended   
                                      December 31           December 31     
----------------------------------------------------------------------------
                                       2013       2012       2013       2012
----------------------------------------------------------------------------
Revenues                                                                    
----------------------------------------------------------------------------
  Program in partnership with                                               
   CIBC                          $3,843,000 $4,099,000 $7,868,000 $8,308,000
----------------------------------------------------------------------------
  Program in partnership with                                               
   Aimia                            766,000    288,000  1,289,000    470,000
----------------------------------------------------------------------------
  Misc.                                   -     41,000          -     53,000
----------------------------------------------------------------------------
                                 $4,609,000 $4,428,000 $9,157,000 $8,831,000
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Net Income                       $   75,000 $  124,000 $  131,000 $  398,000
----------------------------------------------------------------------------



About Advantex Marketing International Inc.

Advantex is a specialist in the marketing services industry. Advantex partners
with CIBC, and Aeroplan Canada Inc. (subsidiary of Aimia). On a combined basis,
Advantex has contractual marketing access to about five million Canadian
consumers with above-average personal and household income. Advantex's merchant
partner base currently consists of about 2,000 merchants operating in several
business segments: restaurants; golf courses; independent inns, resorts and
selected hotels; spas; retailers of men's and ladies fashion, footwear and
accessories; retailers of sporting goods; florists and garden centres; book and
newspaper stores; health and beauty centres; dry cleaners; gift stores; home
decor; automotive dealers, service centers; and tire dealerships many of which
are leaders in their respective categories. 


Advantex is traded on the Canadian Securities Excahnge under the symbol "ADX".
For additional information on Advantex, please visit www.advantex.com. 


Forward-Looking Information

This Press Release contains certain "forward-looking information". All
information, other than information comprised of historical fact, that addresses
activities, events or developments that the Company believes, expects or
anticipates will or may occur in the future constitutes forward-looking
information. Forward-looking information is typically identified by words such
as: anticipate, believe, expect, goal, intend, plan, will, may, should, could
and other similar expressions. Such forward-looking information relates to,
without limitation, information regarding the Company's: expectation on its
business from changes in CIBC's credit card portfolio; expectation of a
successful outcome, and it's timing, from the discussions with TD; expectation
of future prospects on its business from a relationship with TD; expectation of
a multi-year renewal of its existing agreement with Aimia, and the future
prospects from this relationship on its business; and other information
regarding financial and business prospects and financial outlook is
forward-looking information. 


Forward-looking information reflects the current expectations or beliefs of the
Company based on information currently available to the Company. 


Forward-looking information is subject to a number of risks, uncertainties and
assumptions that may cause the actual results of the Company to differ
materially from those discussed in the forward-looking information, and even if
such actual results are realized or substantially realized, there can be no
assurance that they will have the expected consequences to, or effects on the
Company. Factors that could cause actual results or events to differ materially
from current expectations include those listed under "General Risks and
Uncertainties" and "Economic Dependence" in Management's Discussion and Analysis
for the three and six months ended December 31, 2013. 


All forward-looking information speaks only as of the date on which it is made
and, except as may be required by applicable securities laws, the Company
disclaims any intent or obligation to update any forward-looking information,
whether as a result of new information, future events or results or otherwise.
Although the Company believes that the assumptions inherent in the
forward-looking information are reasonable, forward-looking information is not a
guarantee of future performance and accordingly undue reliance should not be put
on such information due to the inherent uncertainty therein.




Advantex Marketing International Inc.                                       
Consolidated Statements of Financial Position - (unaudited)                 
(expressed in Canadian dollars)                                             
                                                                            
                                      December 31, 2013       June 30, 2013 
Assets                                                                      
Current assets                                                              
Cash and cash equivalents            $          848,604  $        1,773,672 
Accounts receivable                           1,395,512             599,339 
Transaction credits                          12,096,949          13,632,654 
Inventory (note 5)                              112,224             139,985 
Prepaid expenses and sundry assets              306,998             273,519 
                                     $       14,760,287  $       16,419,169 
Non-current assets                                                          
Property, plant and equipment (note                                         
 6a)                                 $          275,085  $          299,528 
Intangible assets (note 6b)                     454,476             539,545 
                                     $          729,561  $          839,073 
Total assets                         $       15,489,848  $       17,258,242 
                                                                            
Liabilities                                                                 
Current liabilities                                                         
Loan payable (note 7)                $        7,153,617  $        7,099,371 
Accounts payable and accrued                                                
 liabilities                                  4,249,260           3,420,130 
14% Non-convertible debentures                                              
 payable (note 8)                                     -           1,736,298 
12% Non-convertible debentures                                              
 payable (note 9)                                     -           6,055,336 
                                     $       11,402,877  $       18,311,135 
Non-current Liabilities                                                     
12% Non-convertible debentures                                              
 payable (note 9)                    $        4,588,541  $                - 
                                                                            
Total Liabilities                    $       15,991,418  $       18,311,135 
                                                                            
Shareholders' deficiency                                                    
Share capital (note 10)              $       24,530,555  $       24,110,096 
Contributed surplus (note 11)                 4,090,382             808,167 
Equity portion of debentures (note                                          
 9/11)                                                -           2,114,341 
Warrants (note 8/9/11)                                -           1,167,874 
Deficit                                     (29,122,507)        (29,253,371)
Total deficiency                     $         (501,570) $       (1,052,893)
Total liabilities and deficiency     $       15,489,848  $       17,258,242 
                                                                            
Economic and Financial dependence (note 2)                                  
Commitments and Contingencies (note 13)                                     



The accompanying notes are an integral part of these consolidated financial
statements.


Approved by the Board: 

Director: William Polley 

Director: Kelly Ambrose 



Advantex Marketing International Inc.                                       
Consolidated Statements of Income and Comprehensive Income                  
For the three and six months ended December 31, 2013 and December 31, 2012 -
 (unaudited)                                                                
(expressed in Canadian dollars)                                             
                                     Three months ended   Six months ended  
                                         December 31         December 31    
                                                                            
                                          2013      2012      2013      2012
                                             $         $         $         $
Revenues                             4,608,874 4,427,976 9,157,041 8,831,393
Direct expenses                      1,735,907 1,415,995 3,340,003 2,792,024
                                    ----------------------------------------
                                     2,872,967 3,011,981 5,817,038 6,039,369
Operating Expenses                                                          
Selling and marketing                  920,469   977,914 1,897,447 1,887,751
General and administrative           1,218,605 1,007,794 2,362,008 2,085,642
                                    ----------------------------------------
Earnings from operations before                                             
 depreciation, amortization and                                             
 interest                              733,893 1,026,273 1,557,583 2,065,976
                                                                            
Interest expense:                                                           
Stated interest expense - loan                                              
 payable, and debentures               514,383   514,079 1,027,648 1,030,675
Non-cash interest expense on                                                
 debentures                                  -   149,991   104,333   291,280
                                    ----------------------------------------
                                       219,510   362,203   425,602   744,021
Write-off of investment                          100,000             100,000
Depreciation of property, plant and                                         
 equipment, and amortization of                                             
 intangible assets                     144,527   138,206   294,738   246,120
                                    ----------------------------------------
                                                                            
Net income and Comprehensive income    $74,983  $123,997  $130,864  $397,901
Earnings per share                                                          
  Basic and Diluted (note 14)            $0.00     $0.00     $0.00     $0.00



The accompanying notes are an integral part of these consolidated financial
statements.




Advantex Marketing International Inc.                                       
Consolidated Statements of Changes in Deficiency                            
For the six months ended December 31, 2013 and December 31, 2012 -          
 (unaudited)                                                                
(expressed in Canadian dollars)                                             
                                                                            
                                Class A                              Equity 
                             preference      Common Contributed  portion of 
                                 shares      shares     surplus  debentures 
                                      $           $           $           $ 
Balance - July 1, 2012            3,815  24,106,281     793,198   2,114,341 
Net income and                                                              
 comprehensive income for                                                   
 the period                                                                 
Partial early prepayment of                                                 
 debentures (notes 8 and 9)                                                 
Balance - December 31, 2012       3,815  24,106,281     793,198   2,114,341 
                                                                            
Balance - July 1, 2013            3,815  24,106,281     808,167   2,114,341 
Net income and                                                              
 comprehensive income for                                                   
 the period                                                                 
Transfer to Contributed                                                     
 surplus (notes 8,9, and                                                    
 11)                                                  3,282,215  (2,114,341)
Issue of common shares as                                                   
 part of refinancing of                                                     
 debentures (notes 9 and                                                    
 10)                                        420,459                         
Balance - December 31, 2013       3,815  24,526,740   4,090,382           - 

Advantex Marketing International Inc.                             
Consolidated Statements of Changes in Deficiency                  
For the six months ended December 31, 2013 and December 31, 2012  
 - (unaudited)                                                    
(expressed in Canadian dollars)                                   
                                                                  
                               Warrants      Deficit        Total 
                                      $            $            $ 
Balance - July 1, 2012        1,196,013  (29,289,624)  (1,075,976)
Net income and                                                    
 comprehensive income for                                         
 the period                                  397,901      397,901 
Partial early prepayment of                                       
 debentures (notes 8 and 9)     (28,139)                  (28,139)
Balance - December 31, 2012   1,167,874  (28,891,723)    (706,214)
                                                                  
Balance - July 1, 2013        1,167,874  (29,253,371)  (1,052,893)
Net income and                                                    
 comprehensive income for                                         
 the period                                  130,864      130,864 
Transfer to Contributed                                           
 surplus (notes 8,9, and                                          
 11)                         (1,167,874)                        - 
Issue of common shares as                                         
 part of refinancing of                                           
 debentures (notes 9 and                                          
 10)                                                      420,459 
Balance - December 31, 2013           -  (29,122,507)    (501,570)



The accompanying notes are an integral part of these consolidated financial
statements.




Advantex Marketing International Inc.                                       
Consolidated Statements of Cash Flow                                        
For the six months ended December 31, 2013 and December 31, 2012 -          
 (unaudited)                                                                
(expressed in Canadian dollars)                                             
                                                                            
                                                    31-12-2013   31-12-2012 
                                                             $            $ 
Cash flow provided by (used in)                                             
Operating activities                                                        
Net income for the period                          $   130,864  $   397,901 
Adjustments for:                                                            
Write-off of investment                                      -      100,000 
Depreciation of property, plant & equipment, and                            
 amortization of intangible assets                     294,738      246,120 
Accretion charge for debentures                        104,333      291,280 
                                                  --------------------------
                                                       529,935    1,035,301 
Changes in items of working capital                                         
  Accounts receivable                                 (796,173)    (197,817)
  Transaction credits                                1,535,705     (611,176)
  Inventory                                             27,761       86,690 
  Prepaid expenses and sundry assets                   (33,479)    (273,408)
  Accounts payable and accrued liabilities             829,130     (396,003)
                                                  --------------------------
                                                     1,562,944   (1,391,714)
Net cash provided by (used in) operating                                    
 activities                                          2,092,879     (356,413)
                                                                            
Investing activities                                                        
Purchase of property, plant and equipment, and                              
 intangible assets                                    (185,226)    (380,191)
                                                  --------------------------
Net cash (used in) investing activities               (185,226)    (380,191)
                                                                            
Financing activities                                                        
Proceeds from loan payable                              54,246     (185,800)
Partial early prepayment of debentures (notes 8                             
 and 9)                                                      -     (376,033)
Payments on maturity / retirement of debentures                             
 (notes 8 and 9)                                    (7,895,967)             
Proceeds from refinancing debentures (note 9)        5,159,000            - 
Transaction costs to close debenture refinancing                            
 (note 9)                                             (150,000)           - 
Debenture early prepayment / renewal - additional                           
 transaction costs                                           -       (8,700)
                                                  --------------------------
Net cash (used in) generated from financing                                 
 activities                                         (2,832,721)    (570,533)
                                                                            
Increase (decrease) in cash and cash equivalents                            
 during the period                                 $  (925,068) $(1,307,137)
                                                  --------------------------
  From continuing operations                          (782,414)  (1,235,168)
  From discontinued operations (note 16)              (142,654)     (71,969)
                                                  --------------------------
Increase (decrease) in cash and cash equivalents                            
 during the period Movement in cash and cash                                
 equivalents during the period Continuing                                   
 Operations Discontinued Operations (note 17)                               
 (25,077) Increase (decrease) in cash and cash                              
 equivalents                                       $  (925,068) $(1,307,137)
Cash and cash equivalents - Beginning of period      1,773,672    1,084,773 
Cash and cash equivalents - End of period              848,604     (222,364)
                                                                            
Additional Information                                                      
--------------------------------------------------                          
Interest paid                                      $   699,401  $ 1,041,584 
--------------------------------------------------                          
For purposes of the cash flow statement, cash                               
 comprises:                                                                 
--------------------------------------------------                          
Cash / (Bank indebtedness)                         $   843,604  $  (227,364)
Term deposits                                      $     5,000  $     5,000 
                                                  --------------------------
                                                   $   848,604  $  (222,364)
----------------------------------------------------------------------------



The accompanying notes are an integral part of these consolidated financial
statements.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Advantex Marketing International Inc.
Mukesh Sabharwal
Vice-President and Chief Financial Officer
905-470-9558 ext. 249
Mukesh.sabharwal@advantex.com
www.advantex.com

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