SMOORE Becomes One of the Shortlisted Enterprises in Shenzhen Municipal Industrial Design Development Support Program
July 01 2022 - 4:07AM
Business Wire
Led by high recognition of FEELM’s outstanding
design capability
Industry and Information Technology Bureau of Shenzhen
Municipality announced the list of the second batch of industrial
design development support program in 2022. SMOORE, along with
Shenzhen Skyworth, DJI and other technology companies were
shortlisted.
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The industrial design development support program supports the
recognized industrial design centers or industrial design team of
enterprises with strong innovation capabilities, design
distinctiveness, and key competencies.
Meanwhile, the Industry and Information Technology Bureau of
Shenzhen Municipality requests the shortlisted parties to lead and
support both the advanced manufacturing and prevailing traditional
industries with industrial design capability. Ultimately,
enterprises shall achieve improvements in four aspects: external
appearance, friendly user experience, branding and quality
assurance, further to convert the improvements to deployment.
The public information of the shortlist announcement discloses
that in-house industrial design team of FEELM, the flagship
atomization tech brand of SMOORE wins the recognition out of its
"innovative design and achievement transformation of closed-pod
electronic atomizer based on leadless ceramic heating
technology."
FEELM industrial design team has created a number of design
works that combine technological attributes, practicality and
consumer caring, empowering FEELM’s electronic atomization solution
to connect consumer experience with advanced smart
manufacturing.
From 2020 to 2022, FEELM industrial design team has won 8
prestige International design awards including the Red Dot Award,
the iF Design Award, the German National Design Award and the MUSE
Design Award.
In 2022, 4 product designs of FEELM won Red Dot Product Design
Award, known as the "Oscar" of global industrial design at once.
Among it, the vape design inspired from the design ingenuity of
lipstick, which the nozzle can be twisted to hide the mouthpiece
from getting on dusts receives positive feedbacks due to the clean
and hygiene product experience it brings.
Another awarded product design is FEELM eco-friendly disposable
e-cigarette. Its external structure is composed of recyclable and
reusable aluminum foil. It looks like a paper foil pouch and itself
serves as a packaging bag, hence to reduce the excessive
consumption of packaging materials.
Meanwhile, one of the key competencies of FEELM – the automation
capacity can ensure mass production of innovative, design-led
products, to be further launched in global consumer market through
FEELM’s global business partners.
As a global leading vaping tech brand, the industrial design
concepts presented by FEELM is not only own manifestation of social
responsibility, but also a shorthand to show brand innovation
capabilities, R&D investment, talent construction, and business
performance.
The head of FEELM Industrial design team, Totom Lu says, "FEELM
design devotes to helping clients in improving user experience from
the perspective of vaping tech brand, keep pushing it to the new
heights. I think the future direction of design of closed-pod
vaping solution should lean on 3 dimensions: product experience;
emotional experience, which is to identify problems before users
notice them and sustainable experience, to focus on product
sustainability."
About FEELM:
As a flagship tech brand belonging to SMOORE, FEELM is the
world’s leading closed vape system solution provider. Based on the
world's leading Ceramic Coil Heating Technology, FEELM combines
authentic Flavor Reproduction Technology with innovative
electronics technology, bringing ultimate sensation and premium
vaping experience.
About SMOORE:
SMOORE is a global leader in offering vaping technology
solutions, including manufacturing vaping devices, and vaping
components for HNB products on an ODM basis, with advanced R&D
technology, strong manufacturing capacity, wide-spectrum product
portfolio and diverse customer base.
According to Frost & Sullivan, SMOORE is the world’s largest
vaping device manufacturer in terms of revenue, accounting for
22.8% of the total global market share, in 2021. Its global market
share is bigger than the sum of those listed from No.2 to No.5.
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version on businesswire.com: https://www.businesswire.com/news/home/20220701005128/en/
For more information or journalist queries, please contact
Claire Dong on 0086 18868833163 or via sissy.lv@smooretech.com