Quad Strengthens Consumer Reach and Engagement Capabilities with Appointment of Kris Persons as SVP of Direct Marketing
September 20 2021 - 8:00AM
Business Wire
Former Merkle and Epsilon Vice President to
Leverage Quad’s Unmatched Reach and Data Personalization to Drive
Measurable Results for Brands
Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”),
today announced the appointment of experienced outcome-based
marketing executive Kris Persons as Senior Vice President of Direct
Marketing. Persons most recently served as Vice President &
Enterprise Growth Leader for Merkle, a global performance marketing
agency. Prior to Merkle, she served as Vice President at Epsilon,
where she oversaw the marketing company’s client service delivery
teams supporting large retail and quick-service restaurant
brands.
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Kris Persons, an outcome-based marketing
executive, has joined Quad as Senior Vice President of Direct
Marketing. (Photo: Business Wire)
Persons brings to Quad her vast experience in helping brands
transform the way they reach and engage consumers through
data-driven personalization. Her expertise will further accelerate
Quad’s highly strategic approach to marketing that differentiates
brands in a crowded marketplace. Together with Executive Vice
President & Chief Revenue Officer Julie Currie, Persons will
help develop and advance Quad’s data-led approach to delivering
highly personalized and targeted messaging across multiple online
and offline channels to drive acquisition, retention and
engagement.
“Some of the most recognizable brands in the world turn to us
for strategic marketing solutions, and we continue to add
high-caliber talent to our team to help marketers and brands bring
breakthrough programs to life,” said Joel Quadracci, Quad Chairman,
President & CEO. “Data and analytics come into play at every
step of the marketing process, and Kris’ extensive experience and
marketing insights will help us apply those capabilities to
maximize impact for our clients.”
Persons, who will help Quad build new pathways for growth and
client experience, said: “Quad is uniquely positioned to help
marketers and brands connect with consumers in different and,
frankly, more meaningful ways. With a singular integrated marketing
platform, Quad delivers highly personalized, data-driven programs
at the speed, scale and efficiency required by today’s marketers –
from concept and strategy through creative and streamlined
execution. Exceptionally notable is the Company’s deep direct
marketing experience across channels, including print, which is a
historically powerful medium that is particularly effective at
relationship and loyalty building. Every day, Quad is innovating
new ways to drive measurable business results, and I could not be
more excited to be part of this team.”
About Quad
Quad (NYSE: QUAD) is a worldwide marketing solutions partner
that leverages its 50-year heritage of platform excellence,
innovation, strong culture and social purpose to create a better
way for its clients, employees and communities. The Company’s
integrated marketing platform helps brands and marketers reduce
complexity, increase efficiency and enhance marketing spend
effectiveness. Quad provides its clients with unmatched scale for
client on-site services and expanded subject expertise in marketing
strategy, creative solutions, media deployment (which includes a
strong foundation in print) and marketing management services. With
a client-centric approach that drives the Company to continuously
evolve its offering, combined with leading-edge technology and
single-source simplicity, the Company has the resources and
knowledge to help a wide variety of clients in multiple vertical
industries, including retail, publishing, consumer technology,
consumer packaged goods, financial services, insurance, healthcare
and direct-to-consumer. Quad has multiple locations throughout
North America, South America and Europe, and strategic partnerships
in Asia and other parts of the world. For additional information
visit www.QUAD.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210920005170/en/
Media Contact: Lori Russo Stanton Communications
240-350-7882 lrusso@stantoncomm.com
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