Reed’s® Launches Limited-Edition “Boo Box” For Halloween
September 09 2021 - 9:05AM
Spooky season is getting even more delicious. Reed’s Inc.® (Nasdaq:
REED), America’s #1 ginger company, today announces the launch of
its first-ever “Boo Box” – a limited edition, Halloween-themed pack
for its one-of-a-kind Craft Ginger Chews.
Bringing ginger lovers a new way to experience
the spicy sweetness of Reed’s® Craft Ginger Chews, the
limited-edition “Boo Box” is a spooky new treat for the most
“wicked-ful” time of the year. Each “Boo Box” features four (2 oz.)
boxes of individual wrapped Craft Ginger Chews with extra spooky
ghost packaging that is frightfully festive.
“We all love a little surprise in our lives.
Sending a Reed’s ‘Boo Box’ to a friend’s doorstep is the perfect
Halloween treat,” shares Lindsay Martin, Vice President of
Marketing at Reed’s Inc.® “As the leader in ginger beverages,
Reed’s knows our consumers are looking for new and innovative ways
to experience the spicy and sweet flavor of real ginger. Each ‘Boo
Box’ is loaded with our NEW and improved Reed’s Ginger Chews that
ginger lovers can’t resist.”
Reed’s® was founded over 30 years ago on the
principle that real, quality ingredients are always better. All
Reed’s® products are made with real ginger and contain nothing
artificial. Rolling out REAL ginger candy options to the
marketplace, the limited-edition “Boo Box” comes on the heels of
Reed’s® reintroduction of its authentic ginger candy
collection.
With increased retail availability and improved
packaging, Reed’s® is relaunching its Crystallized Ginger, in
addition to the Craft Ginger Chews. Reed’s® Crystallized Ginger
provides a burst of spicy sweetness in pre-diced and ready-to-eat
format, while the Craft Ginger Chews now features a chewier recipe
for a tastier experience. Offering the powerful superfood benefits
of ginger, both candies are sourced from South Pacific Islands with
only fresh ginger and all-natural ingredients.
Reed’s® limited-edition “Boo Box” is available
while supplies last, and retails exclusively at the Reed’s® Web
Store for $9.99. Reed’s® Craft Ginger Chews and Crystallized Ginger
are also available online at the Reed’s® Web Store and Reed’s®
Amazon Store, and in-store at retailers including select Sprouts,
Stop & Shop, Mavericks and other natural and specialty stores
throughout the United States.
For more information about Reed's Inc.®, please visit the
Reed's® website or call 800-99-REEDS. Follow Reed's® on Reed’s®
Twitter, Reed’s® Instagram, and Reed’s® Facebook (@drinkreeds).
About Reed's, Inc.®
Reed’s Inc.® is an innovative company and
category leader that provides the world with high quality, premium
and naturally bold™ better-for-you beverages. Established in 1989,
Reed's Inc.® is a leader in craft beverages under the Reed’s®,
Virgil’s® and Flying Cauldron™ brand names. The company’s beverages
are now sold in over 40,000 stores nationwide.
Reed’s® is known as America's #1 name in
all-natural, ginger-based beverages. Crafted using real ginger and
premium ingredients, the Reed’s® portfolio includes ginger beers,
ginger ales, ready-to-drink ginger mules, ginger shots, and ginger
candies. The brand has recently successfully expanded into the zero
sugar segment with its proprietary, all-natural sweetener
system.
Virgil's® is an award-winning line of craft
sodas, made with the finest natural ingredients and without GMOs or
artificial preservatives. The brand offers an array of great
tasting, bold flavored sodas including Root Beer, Vanilla Cream,
Black Cherry, Orange Cream, and more. These flavors are also
available in nine zero sugar varieties which are naturally
sweetened and certified ketogenic.
Flying Cauldron™ is a non-alcoholic butterscotch
beer prized for its creamy vanilla and butterscotch flavors. Sought
after by beverage afficionados, Flying Cauldron™ is made with
all-natural ingredients and no artificial flavors, sweeteners,
preservatives, gluten, caffeine or GMOs.
For more information, visit drinkreeds.com, virgils.com and
flyingcauldron.com.
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/3488bcfd-3cef-4083-a20e-8bba905b85a8https://www.globenewswire.com/NewsRoom/AttachmentNg/340365ff-14ff-4054-a389-b9cc98b929cf
Media Contact: 5W Public Relations reeds@5wpr.com
212.999.5585
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