UNION, N.J., Aug. 2, 2021 /PRNewswire/ -- Bed Bath &
Beyond Inc. (NASDAQ: BBBY) today announced an exclusive retail
partnership with Safely™, a line of luxuriously scented and
high-quality home care & cleaning products. Safely makes
its retail debut exclusively at more than 750 Bed Bath &
Beyond stores nationwide, as well as at buybuy BABY
and Harmon stores. Accelerating Safely's
mission to bring the next generation of home care to America,
consumers can now purchase the
brand in-store and online at each of the three
retailers. Bed Bath & Beyond, buybuy BABY and Harmon have
seen an increased demand from consumers for better-for-you home
care and cleaning products, largely fueled by the use of harsh
chemical cleaners during the pandemic. Green cleaners are serving
as an engine for category growth, both at Bed Bath & Beyond and
within the larger marketplace, overall.
Founded by supermoms, including entertainment entrepreneur
Kris Jenner and serial
entrepreneur Emma Grede,
Safely was born out of a desire to upgrade the cleaning experience
for all Americans with a line of products that strives to combine
great design, luxurious fragrance and superior functionality with
cleaner ingredients – without the harsh chemicals.
"Bed Bath & Beyond shares our mission of providing high
quality products at an accessible price point. That's why I'm
thrilled to partner with this unparalleled brand and bring Safely
into the homes of countless more American families," said
co-founder Kris Jenner.
"When we decided to expand into retail, it was important to us
as a brand to choose partners that share our core values," says
co-founder Emma Grede. "Working with
Bed Bath & Beyond has allowed Safely to live out the mission of
bringing safe, affordable, and beautiful cleaning products into
every American home."
"We're excited to be the first retail partner for Safely," said
Joe Hartsig, Executive Vice
President and Chief Merchandising Officer at Bed Bath & Beyond
and President of Harmon Stores, Inc.
"We know consumer demand is strong for green cleaning products, and
Bed Bath & Beyond, buybuy BABY and Harmon are poised to meet
the growing need. With the addition of Safely to our merchandise
mix, we're expanding our better-for-you footprint of household
cleaners and giving consumers an elevated product experience they
can feel good about, all in an effort to help them 'home,
happier.'"
Launched in March 2021, the Safely
collection has six essential products featuring premium ingredients
and luxurious fragrances that range from just $5.99 to $13.99.
The product line at Bed Bath & Beyond, buybuy BABY and Harmon
includes their Hand Soap, Hand Sanitizer, Hand Cream, Universal
Cleaner, Glass Cleaner and Everyday Laundry Detergent.
Safely's luxurious scent experience comes to life through its
two custom scents, Rise and Spring, and gives the consumer a start
to finish scent experience. Rise is a lightly floral scent with top
notes of orange flower, middle notes of violet, jasmine, and
geranium, and base notes of dry woods and bois de gaiac. Spring
scent features top notes of geranium, orris, and rose, middle notes
of jasmine, violet, heliotrope, and base notes of musk, amber,
sandalwood, and patchouli.
Follow Safely on social media @getsafely for cleaning tips,
product updates, and fun content featuring the co-founders.
About Bed Bath & Beyond
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is an
omnichannel retailer that makes it easy for our customers to feel
at home. The Company sells a wide assortment of merchandise in the
Home, Baby, Beauty and Wellness markets. Additionally, the Company
is a partner in a joint venture which operates retail stores in
Mexico under the name Bed Bath
& Beyond. Bed Bath & Beyond operates websites at
bedbathandbeyond.com, bedbathandbeyond.ca, buybuybaby.com,
buybuybaby.ca, facevalues.com and decorist.com.
About Safely™
Safely™ is an accessible premium home care brand
dedicated to creating high-quality cleaning products with luxurious
scents and powerful formulations that are made without harsh
chemicals. All Safely™ products are free of stabilizers, sulfates,
parabens, phthalates, dyes, and animal byproducts. Manufactured and
designed in the United States,
Safely products are now available directly to customers
at getsafely.com. Follow Safely on social media @getsafely for
product updates and cleaning tips.
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SOURCE Bed Bath & Beyond