WASHINGTON, April 9, 2018 /PRNewswire/ -- The National
Association of Realtors® has been helping shape the real
estate industry for more than 100 years, and today revealed a
modern new visual identity to make its iconic brand and mark
more multi-dimensional, dynamic and future-focused.
The new brand, redesigned for the first time in 45 years,
leverages many of the familiar attributes and visual elements of
the trusted Realtor® mark, including the very
recognizable blue color palette, but moves the logo from a flat two
dimensional image to 3-D, adding further depth, dimension and
elevation to the brand.
"NAR and its members have always understood that real estate is,
and always will be, a people-focused business," said NAR President
Elizabeth Mendenhall, a
sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone
Realty. "The evolution of the Realtor® brand reinforces
who we are as an organization – an unrivaled advocate and trusted
resource in real estate, growing and adapting to the changing
demographics and needs of today's buyers, sellers and investors. It
expresses the role that Realtors® play in a meaningful
and deeply emotional milestone in life, and more than simply a
transaction, we are helping clients achieve their hopes and
dreams."
The original "block R" logo was first adopted in 1973, when the
association changed its name from the National Association of Real
Estate Boards to the National Association of Realtors®.
The membership mark is recognized globally, and identifies a real
estate professional who is a member of the association and
subscribes to its strict code of ethics. Not all real estate agents
are Realtors®, and only those who join the association
can call themselves a Realtor® and use the membership
mark.
The newly evolved mark and logo, referred to as a "new
dimension," has a contemporary 3-D cube holding a slightly redrawn
but still very recognizable "R" letterform and a simple and bold
san-serif typography for the association name.
"Technology, shifting market conditions and consumers are
reshaping the real estate industry at a breakneck pace; and when I
became NAR's CEO last fall, I vowed to lead the association into
the future and ensure that our members can compete and thrive in a
dynamic marketplace," said NAR CEO Bob
Goldberg. "The new brand embodies the association's rich
history, but better reflects our forward-thinking focus and how
we'll stay ahead of industry evolution and disruption and continue
to lead the real estate industry in the years ahead."
NAR worked with Conran Design Group, a global branding and
design firm headquartered in New
York and London, where it
originated over 60 years ago, to evolve the association's brand
identity and mark; Conran has worked with numerous other
recognizable brands, including Coca-Cola, P&G, Pfizer, Nestle,
Rolls-Royce and Shell. During the nearly yearlong rebranding
process, Conran conducted extensive research and focus groups of
consumers and Realtors®. In early June, NAR will begin
the brand transition process across its communications, as well as
implement the external brand roll out to its more than 1,200
affiliated local and state associations of Realtors® and
its 1.3 million members.
The National Association of Realtors® is America's
largest trade association, representing 1.3 million members
involved in all aspects of the residential and commercial real
estate industries.
Information about NAR is available at
www.nar.realtor. This and other news
releases are posted in the newsroom under the "About NAR" tab.
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SOURCE National Association of Realtors