NEW YORK, Aug. 21, 2018 /PRNewswire/ -- MWWPR announced
today the acquisition of Search Interactions (SI), one of the
industry's top digital marketing agencies specializing in SEO, SEM,
content creation, optimization and research. The SI team will be
joining the MWWPR's global digital services team.
The Search Interactions team has over 15 years of SEO and SEM
experience for a client roster that includes Viacom, New York
Media, Univision/Gizmodo Media Group, Weichert Realtors and eBags,
among others in media and entertainment, publishing, retail and
B2B, who will become clients of MWWPR.
"PR and content create the story, and SEO ensures its visibility
to the audiences that matter," according to Eli Feldblum, partner at Search Interactions.
"As more people begin their news and information journeys with
online search, SEO becomes an integral part of PR and SI is eager
to showcase how its solutions will complement MWWPR's services for
clients." Feldblum and Shimon
Sandler, both partners at SI, will stay on to lead the
expanded offering. The integration of services will increase the
resources available to all clients and allow both MWWPR and Search
Interactions clients to gain a more comprehensive approach to
digital-first public relations and reputation management.
"MWWPR is all about providing the most creative, insightful and
measurable integrated strategies for our clients. Over the past 24
months, we have been heavily investing in MWWPR's digital offering
– including social, pop culture disruption, content, paid and
influencer campaigns. The merger of SI into our core service
offerings will give our clients additional critical tools to
influence their consumers at every point of the customer journey"
said Michael Kempner, founder and
CEO of MWWPR. "As we accelerate our digital offerings, the
extraordinary talent of Shimon
Sandler and Eli Feldblum plus
the outstanding Search Interactions' team will be a key component
in the integration of digital services into every client
engagement."
Search interactions will work closely with MWWPR's research and
insights, consumer lifestyle, and crisis and reputation management
teams to deliver best in class solutions for clients, as well as
integrating across all practice areas and geographic locations.
About MWWPR
Thirty-two-years young, MWWPR is among the world's leading
independent, integrated PR agencies with eight offices across the
US and the UK. Powered by data and guided by insights, intellect
and human instincts, the agency leans heavily into a digitally-led,
content-driven approach. Its mission is to ignite influence and
impact to help organizations matter more to those who matter
most.
With dedicated insights, strategy, data and analytics, digital
and content and creative teams, MWWPR's expertise spans Consumer
Lifestyle Marketing, Corporate Communications and Reputation
Management, Public Affairs, Issues & Crisis Management, LGBTQ,
Technology, Sports & Entertainment, B2B, Food & Beverage
and Health & Wellness. In 2017 and 2018, MWWPR was named
Independent Public Relations Consultancy of the Year for Americas
by the International Communications Consultancy Organization
(ICCO).
About Search Interactions
Search Interactions is a forward-facing boutique digital
marketing agency focused on organic and earned media growth and
audience development, which it achieves for clients via its unique
talents in search engine optimization (SEO), content optimization,
editorial training, paid search management, search results page
optimization, technical SEO tasks like large site migrations and
Knowledge Graph development. Search Interactions use its skills to
help large music, entertainment, publishing, retail and B2B brands
find, attract and keep the right customers.
To learn more about MWWPR, visit http://www.mww.com or
follow us on social @MWW_PR
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SOURCE MWWPR