KUALA LUMPUR, Malaysia,
Feb. 23, 2018 /PRNewswire/ -- UBM
Malaysia is delighted to announce a partnership with the inaugural
ArtEDecor exhibition to promote the creative works of emerging
local and international artists as a co-located event of Malaysian
International Furniture Fair (MIFF), the largest furniture trade
fair in Southeast Asia, from
March 8-11 in Kuala Lumpur.
The endeavor is the latest corporate social responsibility
commitment by UBM Malaysia, organiser of MIFF, to support the
creativity industry which includes nurturing young furniture
designers to sustain the Malaysian furniture sector since 2010.
ArtEDecor will showcase at Matrade Exhibition and Convention
Centre (MECC) which is adjacent to the Malaysia International Trade
and Exhibition Centre (MITEC), the new co-venue of MIFF along with
Putra World Trade Centre (PWTC).
Furniture importers, wholesalers, retailers, architects,
interior designers and decorators comprise the majority of the
estimated 20,000 trade visitors from up to 140 countries attending
MIFF 2018 which opens under a fresh tagline "Design Connects
People".
Mr M Gandhi, Group Managing Director, ASEAN Business for UBM
Asia, explains: "Creativity plays a very important role not only in
improving communities but also in fueling industries and economic
growth. This is a win-win partnership, we see a strong synergy
between MIFF and ArtEDecor to promote creativity and innovation.
There are many talented local artists out there who need a window
to showcase their works. We already have a solid programme in the
MIFF Furniture Design Competition to unearth and groom young
furniture talent. We are more than happy to expand the MIFF
platform to benefit more creative artists which also brings value
to MIFF. The timing couldn't be better. MIFF 2018 is the biggest
edition to date and has attracted tremendous response from over 600
exhibitors and pre-registered visitors from over 130 countries so
far."
ArtEDecor will showcase 100 local artists and display hundreds
of affordable artworks and decor for the home and office including
paintings, sculptures, crafts and as well as collectable and unique
furniture.
Ambassador Dato' Mohd Yusof
Ahmad, Advisor of ArtEDecor, says: "We are thrilled to work
with a leading global event organiser like UBM in our very first
show in Malaysia. The global
footfall from MIFF will definitely be a boost to provide visibility
to talented artists, especially newcomers, and to nurture the art
economy and art tourism. We want to cultivate an appreciative local
market by making art accessible and affordable and slowly build a
community of art buyers & collectors."
Opening hours of MIFF are 9.30 am
daily throughout the show days and a free shuttle service for
registered visitors connects PWTC to MITEC and MITEC to MECC. More
information on show highlights and exhibitors are available on
www.miff.com.my.
ArtEDecor visiting hours are from 11 am
to 8pm daily. Find out more about ArtEDecor at
www.artedecorkl.com
Notes to Editors
About MIFF (www.miff.com.my)
MIFF is Southeast Asia's most
global and largest industry trade show of its kind serving 20,000
furniture professionals from 140 countries across the world. Held
annually from March 8-11, the show
offers a comprehensive selection of all kinds of home and
commercial furniture including Malaysia's renowned top quality wood furniture
and the most extensive office solutions in the region. Since its
inception in 1995, the show is an UFI-approved event by The Global
Association for Exhibition Industry. MIFF is organised by UBM
Malaysia, a member of UBM Asia group of companies owned by UBM plc,
the largest pure-play B2B Events organiser in the world.
Photo -
https://mma.prnewswire.com/media/644987/artedecor.jpg
Logo -
https://mma.prnewswire.com/media/644985/MIFF_2018_Logo.jpg
Logo - https://mma.prnewswire.com/media/631510/UBM_Logo.jpg