Partnership enables brands to meet online
consumers’ changing payment preferences
Divido, a retail finance platform based in the U.K., and Digital
River, Inc., a leading global provider of Commerce-as-a-Service
solutions, have today jointly announced their payments partnership.
The global partnership provides a solution that enables Digital
River’s global ecommerce clients to offer instant finance to their
online customers.
Creating a memorable and effortless shopping experience is key
in today’s rapidly changing commerce landscape. One way that brands
can cater to this demand is by offering a retail finance payment
option, which enables customers to pay for online purchases over
time, interest-free. A recent survey of 2,500 Divido customers
revealed that 40 percent of shoppers wouldn't have purchased their
item if retail finance hadn't been offered as a payment option,
whilst 18 percent would have purchased a less expensive
alternative, reducing the brand’s average order value.
Divido works with merchants, banks and intermediaries to offer
this flexible financing to consumers at the point of sale. The
solution supports brands at every stage of the sales process from
attracting new customers and boosting conversion rates to
increasing average order values. By partnering with Divido, Digital
River can offer the finance solution to its wide range of global
ecommerce clients, enabling them to provide the online payment
option for shoppers purchasing items with high price points. For
brands that implement the solution, their customers can see a full
breakdown of their finance offering, receive credit approval and
complete the online transaction in just minutes.
A joint client, who is a global innovator in smart mobile
devices and technology, has already experienced a 166 percent
uplift in its ecommerce conversion rates since implementing
Divido’s finance platform. Moving forward, all of Digital River’s
high-tech ecommerce clients serving shoppers in the U.K. and
Germany will be able to integrate the finance platform into their
customer checkout process.
“Divido’s leading technology allows global companies to offer
its solution to customers across the world through just one simple
integration,” explained Christer Holloman, CEO and co-founder of
Divido. “This one-time plug-in enables Digital River to leverage
our solution across multiple currencies and geographies. The speed
to implement our seamless finance solution is one of many reasons
why Digital River chose to partner with Divido and extend the
solution to their global clients.”
“Consumers are increasingly looking for flexibility and control
in how they pay online, particularly for high-ticket items,”
commented Eric Christensen, vice president of product – payments,
fraud and financial services for Digital River. “Our partnership
with Divido gives our global ecommerce clients the ability to offer
a new payment option that can help them increase customer loyalty
and reach a larger customer demographic. As the payments landscape
continues to evolve, we are committed to providing best-in-class
solutions to help our clients meet changing market demands.”
While currently available in the U.K., Germany and the Nordics,
Divido will offer its unique finance platform to eight new
countries next year in order to expand global coverage for its
merchants and partners, including Digital River.
About Digital River, Inc.
With nearly 25 years of industry experience, Digital River has
mastered the ins and outs of global ecommerce. The company
specializes in taking high-tech brands direct to their customers,
whether they live around the corner or around the world.
Leading software and services, consumer electronics and digital
game brands rely on Digital River’s advanced commerce cloud,
monetization tools and global ecommerce solutions to market and
sell their products online. From start to finish, Digital River
makes it easy to manage storefronts, take orders, process payments,
automate subscriptions and drive delivery. At the same time, the
company works behind the scenes to handle fraud, billing, taxes and
compliance, so businesses and consumers can shop with confidence
and peace of mind.
Digital River is headquartered in Minneapolis with offices
across the U.S., Asia, Europe and South America. For more details
about Digital River, visit the corporate website, read
the Digital River Blog, follow the company
on Twitter or call +1 952-253-1234.
About Divido
Divido is a retail finance platform that allows companies to
offer instant customer finance. This drives conversion at every
stage of the purchasing funnel; attracting new customers,
increasing sales and raising average order values. More than 500
merchants, banks and partners are working with Divido including
BMW, BNP Paribas and Mastercard.
Through one integration, Divido connects multiple competing
lenders, delivering high accept rates and low fees. The platform is
also omni-channel, available online, in-store and via mobile, and
works across multiple countries.
Backed by the investors and people behind Skype, WorldPay and
TransferWise, Divido has been recognised by Google, Forrester and
the U.K. Government as leading innovation in the retail and finance
industries. To learn more about Divido, visit divido.com.
Digital River is a registered trademark of Digital River, Inc.
All other company and product names are trademarks, registrations
or copyrights of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20171218005985/en/
Digital River, Inc.Kristin McKenzie, 952-225-3718Director,
Corporate Communicationspublicrelations@digitalriver.com