LONDON, February 19, 2018 /PRNewswire/ --
Cognac sales will continue their
remarkable recent momentum, with gains set to persist in
North America and China supported by a resurgence in
Russia, says a new report
The Global Cognac & Brandy Insights report from just-drinks
and the IWSR also expects consumption of premium-and-above
non-Cognac brandy to increase over the next five years, although
the overall market's recent declines will persist. This part of the
Cognac & brandy category is skewed by the vast brandy markets
of India and the Philippines, accounting for well over
100m cases in annual sales, both of
which are declining - and overshadowing more buoyant trends in
South Africa and Russia.
Meanwhile, Cognac has recovered from the impact of austerity
measures in China, returning to
growth in the key areas of Guangdong and Fujian. Meanwhile, on the other side of the
world, consumption has reached record levels in North America.
Both of these phenomena are having ripple effects: Cognac
consumption is on the up across Asia and Australasia thanks to the influence
of Chinese communities and visitors there, as Cognac's association
with glamorous lifestyles among African-Americans in the US is
increasingly driving growth in the Caribbean and Africa.
As a result, Cognac sales are expected to continue their recent
growth, topping 17m cases a year by
2021, thanks to continued momentum in the US and China, supplemented by consumption gains in
Russia, South Africa, Canada, Indonesia, Nigeria and India.
About the IWSR
The IWSR is the leading source of data and analysis on the
beverage alcohol market. The IWSR's database, essential to the
industry, quantifies the global market of wine, spirits, beer and
mixed drinks by volume and value, and provides insight into short-
and long-term trends. Our data is used by all of the largest
multinational companies, as well as many more local companies. The
IWSR's unique methodology allows us to get closer to what is
actually consumed and better understand how markets work. The IWSR
conducts face-to- face interviews with over 1,500 companies in 118
countries each year, with further input from 350 companies. The
IWSR tracks overall consumption and trends at brand, quality and
category level. The IWSR Magazine, written by the IWSR's specialist
international analysts, features industry news, new products,
interviews with key industry players and in-depth market analysis
based on unique access to the IWSR's data.
About just-drinks.com
just-drinks.com is the online news, insight and research portal
for the global drinks industry. Our editorial team includes
contributors from around the world, while our commentators comprise
experts in their respective fields of beer, bottled water, soft
drinks, spirits (both brown and white) and wine. Under the
direction of managing editor Olly
Wehring, we offer an impartial voice and are driven by our
passion for the drinks industry.
For further information and images please contact James Lawley, Public Relations at Aroq Limited
on
+44-(0)-1527-573-606,
email james.lawley@aroq.com