RESEARCH TRIANGLE PARK, N.C.,
Nov. 19, 2018 /PRNewswire/
-- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider
of cloud-based e-commerce solutions that enable brands and
retailers to increase global sales, today announced a data sharing
agreement with NPD Group, a market information company that
provides data, industry expertise, and prescriptive analytics for
more than 20 industries. NPD will share stock status data with
ChannelAdvisor to help enhance Buy Local capabilities for
manufacturers.
Part of ChannelAdvisor's Where to Buy product line, Buy Local,
adds functionality to websites by allowing consumers to quickly
locate products at brick-and-mortar stores in a certain geographic
area of their choosing. Buy Local supports two featured options:
Store Locator and Product Locator. Store locator is a feature that
returns data on brand availability at physical stores. It allows
consumers to find where a manufacturer's products are sold at
brick-and-mortar retail locations within a defined geographic area
near them. Product Locator goes one step deeper and displays the
availability of product-specific, in-store selections.
"NPD Group is recognized as an industry leader in market
information. We're thrilled to partner with them as we look to
accelerate our Where to Buy and Buy Local capabilities," says
Mike Shapaker, vice president,
product management, ChannelAdvisor. "With NPD Group's stock status
data, we can provide manufacturers with an even deeper level of
visibility into product availability across local retailers. This,
in turn, can help drive more online and in-store sales of their
products."
For more information about ChannelAdvisor, visit our blog,
follow us on Twitter @ChannelAdvisor, like us on Facebook and
connect with us on LinkedIn.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading e-commerce cloud
platform whose mission is to connect and optimize the world's
commerce. For nearly two decades, ChannelAdvisor has helped brands
and retailers worldwide improve their online performance by
expanding sales channels, connecting with consumers around the
world, optimizing their operations for peak performance and
providing actionable analytics to improve competitiveness.
Thousands of customers depend on ChannelAdvisor to securely power
their sales and optimize fulfillment on channels such as Amazon,
eBay, Google, Facebook, Walmart and hundreds more. For more
information, visit channeladvisor.com.
Media Contact:
Tamara Gibbs
tamara.gibbs@channeladvisor.com
919-249-9798
View original content to download
multimedia:http://www.prnewswire.com/news-releases/channeladvisor-announces-data-partnership-with-npd-group-300752607.html
SOURCE ChannelAdvisor Corporation