SAN FRANCISCO, Feb. 15, 2018 /PRNewswire/ -- Brave Software,
which is combining an innovative browser with a blockchain-based
digital advertising platform, announced today that it is launching
an up to Million Dollar referral program to reward online
publishers and YouTube creators. Brave will contribute promotional
Basic Attention Tokens (BAT) to creators who get their fans to
switch to the Brave browser. Brave is a faster, more private
browser that also provides a built-in method of supporting content
creators. Creators will earn BAT worth approximately 5 USD for each active user they bring to
Brave.
The process for creators is simple: they invite their users to
download Brave (via Twitter, Facebook, links on their YouTube
channels, or a campaign badge on their site) after activating the
promotion via their Brave Payments account. Later, they collect BAT
for each person referred to Brave who uses the browser - at least
minimally - across 30 days. Publishers and creators that have not
yet signed up with Brave need to verify their sites or channels
here. Once verified, they - along with existing publishers and
creators - will receive an email and promotional notices on how to
take part.
Users who wish to support their favorite creators need to
download the Brave browser using the creator's referral link.
Desktop users will be taken to a direct download of Brave, and
mobile users will be taken to the iOS and Android stores. This
campaign applies to users who are not yet Brave users, or users who
may be using Brave on one platform but could download Brave on a
different platform.
With this promotion, Brave expects to increase its user base,
which recently passed 1.4 million monthly active users. The growth
of users and publishers adopting Brave continues to drive greater
utility for the Basic Attention Token platform.
Brave also aims to create an ecosystem of users who can
automatically and anonymously support their favorite content
providers by using the Brave browser and its integrated Brave
Payments wallet. Users can load that wallet by purchasing BAT or by
benefiting from various promotional BAT giveaways, such as our
recent up to Million Dollar giveaway that resulted in 175,000 user
grants.
"Online publishers and creators are finding it increasingly
difficult to stay afloat due to declining ad revenue, prevalent ad
fraud, and arbitrary monetization rules from platforms that utilize
their content," said Brendan Eich,
CEO and co-founder of Brave. "Brave Payments is a new system that
enables seamless donations and reconnects content creators with
their audience, and we hope this referral program will benefit
creators even more by expanding the pool of contributors."
There are currently over 8,000 Brave-verified publisher websites
and YouTube channels. These include over 6,000 YouTube channels
that have a combined total of more than 110 million subscribers.
Brave will notify everyone about this program via email so that
they can use the toolkit on the Publisher site to incentivize their
users to take advantage of this campaign and collect BAT. BAT
contributions are automatically converted to fiat and directly
deposited into the publisher's bank account via the Uphold account
they create as part of the onboarding process.
Note: The tokens for this promotion are released from the BAT
User Growth Pool (UGP), which was created during the sale of the
utility tokens in May 2017. The UGP
consists of approximately 300 million tokens set aside to
incentivize users to join the Brave platform. We anticipate
distributing promotional BAT to current and new Brave-verified
publishers in 30 days, but may end the promotion at any time. The
approximate 5 USD worth of
promotional BAT is set at the time of this announcement. We will
try to maintain the grants as close to 5
USD as possible, but they may vary.
About Brave Software
Brave Software's (https://brave.com/) fast, privacy-oriented
browser combined with its blockchain-based digital advertising
platform is resetting the web for users, publishers and
advertisers. Users get a better, less cluttered and speedier web
experience, publishers will increase their revenue share, and
advertisers will receive better reporting. Brave's micropayments
and forthcoming opt-in anonymous ads provide a new way for
publishers to monetize. The Brave solution is a win-win for
everyone who has a stake in the open Web and who is weary of giving
up privacy and revenue to the ad-tech intermediaries. Brave
Software was co-founded by Brendan
Eich, co-founder of Mozilla and creator of JavaScript, and
Brian Bondy, formerly of Khan
Academy and Mozilla.
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SOURCE Brave Software