BOSTON, Sept. 7, 2017 /PRNewswire/ -- Bpm'online, which
provides unique synergy of BPM technologies and CRM for sales,
marketing, service to empower organizations to accelerate
time-to-strategy execution, is thrilled to announce that it has
moved to the Challengers position in the latest Gartner Magic
Quadrant for CRM Lead Management1 based on its
Completeness of Vision and Ability to Execute.
According to Gartner, "The market for CRM lead management
applications grew by 21.4% during 2016, with most interest from B2B
companies and those selling B2C goods and services requiring
complex buying decisions.… In many cases, marketing departments are
growing and becoming more complex, so more-robust solutions are
needed to deliver the optimal leads to sales teams."
Gartner evaluated 15 vendors and only two of them were included
in the Challengers quadrant. Bpm'online believes its recognition in
this year's Magic Quadrant for CRM Lead Management is based on its
unique offering – robust process-driven CRM designed to align
marketing, sales and service on a single platform.
With its next gen product and an ample customer base, bpm'online
has become a vetted alternative to the incumbent players in the
space. Bpm'online customers appreciate the value they get from the
extended business process management capabilities and an ability to
automate all lead management processes in one application.
"We feel that making such a significant move to the
Challenger quadrant in Gartner's 2016 MQ report is a true
validation of our mission of empowering organizations to
accelerate time-to-strategy execution," said Katherine
Kostereva, CEO and Managing Partner at bpm'online. "We are
excited to receive this recognition by one of the world's most
reputable research firms, which we believe reaffirms our unique
ability to deliver comprehensive intelligent solutions for managing
an end-to-end lead management process."
Bpm'online's inclusion in the Magic Quadrant for CRM Lead
Management is the most recent recognition by Gartner. Earlier this
year, bpm'online was recognized as a Challenger in the Gartner's
July 2017 Magic Quadrant for Sales Force Automation and included in
the May 2017 Magic Quadrant for the CRM Customer Engagement
Center.
The complete Magic Quadrant for CRM Lead Management report is
available on Gartner.com (requires subscription).
Start a free trial of award-winning bpm'online CRM
- Gartner, Magic Quadrant Magic Quadrant for CRM Lead Management,
22 August 2017
Disclaimer: Gartner does not endorse any vendor, product
or service depicted in its research publications, and does not
advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner's research organization and
should not be construed as statements of fact. Gartner disclaims
all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness
for a particular purpose.
About bpm'online
Bpm'online provides unique synergy of
BPM technologies and CRM for sales, marketing, service to empower
organizations to accelerate time-to-strategy execution. The beauty
and the core value of bpm'online products is the agility to change
processes faster than ever and align marketing, sales and service
on a single platform.
For more information, visit: www.bpmonline.com.
Media Contact:
Gregory Rosa
617-765-7997
175234@email4pr.com
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SOURCE bpm'online