Alliance MMA Signs Sponsorship & Marketing Deal With Maximum Human Performance
May 02 2018 - 8:00AM
Business Wire
Alliance MMA, Inc. (Nasdaq: AMMA) announced today that it has
entered into a multi-year sponsorship and marketing contract with
Maximum Human Performance (MHP) which will include brand promotion
through live events and professional athletes.
The MHP partnership will feature event sponsorship of Alliance
MMA’s televised and live streamed events including Victory Fighting
Championship which currently streams live on UFC Fight Pass, the
Ultimate Fighting Championship’s digital streaming platform.
“We are delighted to partner with MHP as means to demonstrate
the marketing power our sports media property can provide for
leading brands,” said Scott Viscomi, Director of Partnerships for
AMMA. “MHP is an industry leader that is laser-focused on providing
our professional athletes and fight fans with best-in-class
nutritional supplements that support a healthy and active
lifestyle.”
In addition to live event sponsorship, endorsement deals were
signed with SuckerPunch Entertainment athletes and current UFC
Fighters Paul Felder, Brian Kelleher, Karl Roberson, Angela Hill,
Carla Esparza, and Sergio Pettis.
“I am extremely excited about this sponsorship with Alliance
MMA,” said Gerard Dente, CEO of MHP. “This is a terrific platform
for MHP to promote our products through live mixed martial arts
events and endorsement deals with professional athletes. Sports
supplements play a critical role in athlete’s ability to perform
and recover better and we are looking forward to working with the
SuckerPunch athletes.”
About Alliance MMA, Inc.
Alliance MMA is a sports and media company that combines premier
regional MMA promotions with event ticketing and management
services. Alliance MMA is listed on the Nasdaq Capital Market and
is the only MMA promotion company whose stock is publicly-traded.
MMA is one of the world’s fastest-growing sports with approximately
260 million fans worldwide, according to Forbes. Professional MMA
fights are legal and regulated by state athletic commissions in all
50 states. For more information, visit www.alliancemma.com.
About Maximum Human Performance
Maximum Human Performance®, LLC was founded in 1997, and located
in West Caldwell, NJ. Its brands include MHP, MuscleMeds® and
Fit & Lean®. MHP, borne from the sport of bodybuilding, is now
a preeminent brand for professional and collegiate performance
athletes and the fitness-focused of any age. Creating clean and
powerful supplements Driven by MHP Science, MHP is quickly becoming
the top choice for performance athletes with supplements Reckless™
pre-workout and BCAA-XL™ aminos and protein brands Up Your Mass®,
UltraBuild™ and Super Premium Whey Protein+. Visit the company's
website at www.reachyourmhp.com.
Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of the federal securities laws. These statements relate
to anticipated future events, future results of operations or
future financial performance. In some cases, you can identify
forward-looking statements by terminology such as “may,” “might,”
“will,” “should,” “intends,” “expects,” “plans,” “goals,”
“projects,” “anticipates,” “believes,” “estimates,” “predicts,”
“potential,” or “continue” or the negative of these terms or other
comparable terminology. Actual results may differ materially from
historical results or those indicated by these forward-looking
statements as a result of a variety of factors including, but not
limited to, those discussed under the heading “Risk Factors” in our
Annual Report on Form 10-K for the year ended December 31, 2017
filed with the Securities and Exchange Commission on April 16,
2018. Alliance MMA encourages you to review additional factors that
may affect its future results in its other filings with the
Securities and Exchange Commission.
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version on businesswire.com: https://www.businesswire.com/news/home/20180502005773/en/
Alliance MMA, Inc.James Platek, 212-739-7825Investor
Relationsjplatek@alliancemma.com
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