ALEXANDRIA, Va., Oct. 24, 2017 /PRNewswire/ -- Global
Audience Solutions provider 180byTwo and Location Intelligence
Platform Nikaza today announced their partnership in creating new,
leading-edge mobile first audiences. By combining 180byTwo's
deterministic B2C and B2B data with Nikaza's highly precise
location intent data, advertisers are now able to target
across consumer and professional personas seamlessly via
programmatic channels.
180byTwo's "LOCi" Mobile Audiences powered by Nikaza provide
marketers with a true 360-degree view by combining deterministic
consumer and professional audiences with precise location data.
Through this partnership marketers are able to reach highly
accurate audiences based upon the places they've been along with
any combination of 6,000-plus personal or professional
attributes.
"Nikaza's precise location data is a great addition to
180byTwo's authoritative Audience Suite," said Eric Shaffer, Founder and CEO at 180byTwo.
"We're extremely excited about the opportunities and value this
partnership creates for our clients and partners. Together, we're
enabling advertisers to launch highly targeted and effective
marketing campaigns that provide a superior advertising
experience."
"We are very excited to be partnering with 180byTwo; together we
will take audience targeting to new heights by incorporating
Nikaza's location-based data with 180ByTwo audiences. Location
intelligence plays a key role in helping marketers better
understand customer intent, as they navigate between the physical
and digital worlds," said Mano
Pillai, CEO of Nikaza. "This partnership helps marketers
take advantage of best of the breed B2C and B2B audience solutions
and unlock better targeting opportunities."
About 180byTwo
180byTwo is an industry leader in global audience solutions;
leveraging multi-sourced offline, online, mobile, location, signal,
proximity, and various other data points across industry verticals
designed to help marketers and platforms more efficiently and
effectively target businesses, consumers, and professionals across
channels and devices wherever they are. 180byTwo works with
thousands of clients and partners around the globe to provide best
in class solutions and services so that they can make the most
informed decisions through data to drive ROI. For more information,
visit 180bytwo.com.
About Nikaza
Nikaza serves as a bridge between the physical and digital
worlds, helping businesses transform their venues into smart venues
and provide smartphone users a contextually relevant and seamless
interaction with the physical world. Via its Context Hub location
intelligence platform, Nikaza provides precise location data for
immersive in-app mobile consumer experiences and location-first
marketing for brand advertising. For more information, visit
www.nikaza.io.
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SOURCE 180byTwo