Tide® Launches New Eco-friendly Detergent, Tide purclean™
May 19 2016 - 9:10AM
Business Wire
First USDA Certified Biobased Detergent with
the Trusted Cleaning Power of Tide
For more than a decade, Tide® has been committed to developing
detergents that provide environmental benefits like energy and
water savings without compromising on the clean consumers demand.
Today, hitting shelves across the country is the latest innovation
in Tide’s ongoing commitment to sustainability: Tide purclean™, the
first biobased detergent with the cleaning power of Tide.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160519005211/en/
Tide purclean™ (Photo: Business Wire)
With a 65 percent biobased formula (showcased on-product with
the USDA Certified Biobased label) Tide purclean delivers the same
cleaning power, stain removal and color care found in Tide Original
Liquid Laundry Detergent, with a light Honey Lavender fragrance for
a subtle, clean scent.
With every step in the product lifecycle, from sourcing to
manufacturing to use and disposal, Tide is committed to making a
difference. The detergent is produced at a zero manufacturing waste
to landfill facility using 100% renewable wind power electricity
and the bottle is also 100% recyclable. It is formulated to perform
in cold water conditions to help save energy (but can be used in
any water temperature). Tide purclean is also compatible with both
HE (high efficiency) and non-HE washing machines.
“We know we cannot positively impact the planet with a laundry
detergent if people will not use it,” said Sundar Raman, Vice
President, North America Fabric Care. “Many people have yet to
embrace laundry detergents with biobased ingredients because they
feel there is a trade-off when it comes to cleaning performance, so
we designed our biobased formula to provide more of the
environmental benefits people increasingly seek, without
compromising the trusted cleaning power of Tide. This is our first
step with biobased ingredients and while we know we have much to
learn, we hope Tide purclean will set a new standard for
eco-friendly detergents.”
"Biobased products pump $369 billion into the U.S. economy each
year and support 4 million jobs, directly and indirectly, in rural
and small towns across the United States. At the same time,
biobased products help us reduce our consumption of petroleum by
focusing instead on renewable resources,” said Agriculture
Secretary Tom Vilsack. “I applaud Procter & Gamble for
integrating renewable materials into Tide detergent, a classic,
everyday American product that now carries the USDA Certified
Biobased label. American families want to invest their
hard-earned dollars in products that are good for them, the
environment and our economy, and that's why USDA's BioPreferred
program has continued to grow by leaps and bounds, with a catalog
of more than 2,500 biobased products today.”
Tide purclean is available in 50 and 75 oz. sizes at mass and
grocery retailers as well as a 100 oz size in limited club store
distribution with suggested pricing from $11.99-$19.99. All retail
pricing decisions are at the sole discretion of the retailer.
For more information about Tide purclean as well as Tide’s
commitment to sustainability please visit:
http://tide.com/purclean
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands. See more at:
http://news.pg.com/press-release/procter-gamble-make-iconic-brands-including-tide-and-dawn-wind-power#sthash.TDudfS06.dpuf
About USDA BioPreferred and Certified Biobased Product
label
The BioPreferred Program is a USDA-led initiative that assists
the development and expansion of markets for biobased products.
BioPreferred is transforming the marketplace for biobased products
through two initiatives: mandatory purchasing requirements for
Federal Agencies and Federal contractors and voluntary product
certification and labeling.
Biobased products span a diverse range of applications, such as
lubricants, cleaning products, chemicals and bioplastics. The USDA
Certified Biobased Product label communicates a product’s biobased
content. Usually expressed as a percentage, biobased content is the
ratio of non-fossil organic carbon (new carbon) to total organic
carbon in a product. New carbon is derived from recently-created
materials. The total organic carbon in a product consists of new
carbon and old organic carbon that originates from fossil carbon
materials, such as petroleum, coal, or natural gas. Approximately
2,500 products have earned the USDA Certified Biobased Product
label as of May 2016. To learn more about the USDA Certified
Biobased Product label please visit www.biopreferred.gov, and
follow on Twitter at http://twitter.com/BioPreferred.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160519005211/en/
Marina Maher CommunicationsRonna Waldman,
212-485-6907rwaldman@mahercomm.com
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