Chipotle Names New Agency Partners for Advertising, Media Services
January 19 2017 - 9:30AM
Business Wire
Venables Bell & Partners Named for Advertising
Responsibilities, MullenLowe Mediahub Tapped for Media Planning and
Buying
Chipotle Mexican Grill (NYSE: CMG) announced that it has
selected two new agency partners. Venables Bell & Partners will
take on advertising duties, and MullenLowe Mediahub was selected
for media planning and buying. The decision comes at the end of a
four-month agency review that included consideration of nearly 20
potential agency partners.
“After considering some extremely talented agencies, we decided
that retaining two best in class partners to work with us on the
advertising and media roles gave us the best combination of talent
to help us as we continue to evolve our marketing programs,” said
Mark Crumpacker, chief marketing and development officer at
Chipotle. “Venables impressed us from the beginning with their
insights and ability to translate our strategy into really
compelling advertising, while Mediahub demonstrated extraordinary
analytic and media targeting capabilities. Working together with
our internal marketing team and these new agency partners positions
us well to improve the impact of our marketing programs over the
coming months.”
Venables Bell is a San Francisco-based agency that has won
accolades for its work for client companies such as Audi, REI, and
Intel, among others, and was named breakthrough agency of the year
in 2016 by AdWeek magazine. Boston-based Mediahub is the global
media planning and buying arm of MullenLowe Group, and represents a
variety of progressive brands including JetBlue, Netflix, Bose and
Shinola, among many others. Mediahub was named 2016 Creative Media
Agency of the Year by Mediapost.
“Chipotle and Mediahub share a belief in challenging the status
quo to deliver extraordinary results,” said Keith Lusby, executive
director at MullenLowe Mediahub. “Chipotle is the ultimate
challenger brand, defying category norms about how food is sourced,
prepared and served. This is an exciting time to be Chipotle’s
partner as they evolve their amazing brand story and success with
breakthrough, attention getting media.”
“Chipotle is a brand we have long admired, and we are excited to
be working alongside a marketing team which has such a strong and
compelling creative pedigree,” said Paul Birks-Hay, president of
Venables Bell.
Chipotle will continue its work with GSD&M through the
duration of its “Ingredients Reign” campaign. The company also
continues to work with a number of other agency partners in such
area as design, social media, public relations, and digital and
mobile services.
ABOUT CHIPOTLE
Steve Ells, Founder, Chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using whole, unprocessed
ingredients and without the use of added colors, flavors or other
additives typically found in fast food. Chipotle opened with a
single restaurant in Denver in 1993 and now operates more than
2,200 restaurants. For more information, visit Chipotle.com.
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Chipotle Mexican GrillChris Arnold,
303-222-5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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