LOS ANGELES, March 16, 2015 /PRNewswire/ -- Live Nation
Entertainment, the world's leading live entertainment company, and
PepsiCo today announced that PepsiCo will become the exclusive
carbonated soft-drink and bottled water partner, providing popular
brands such as Pepsi, Mountain Dew, Sierra Mist and Aquafina to
venues, nationwide. Live Nation assets will serve as the
cornerstone of Pepsi's deep and continued involvement in music
culture and bringing one-of-a-kind experiences to music fans.
As the official carbonated soft-drink and bottled water partner,
PepsiCo beverages will have exclusive pouring rights at 75 of Live
Nation's amphitheaters, clubs and theaters in the United States, as well as curated Pepsi
"Out of the Blue" experiences with Live Nation artists, such as
sound checks and meet & greets, ticket access, and tour and
festival tie-ins. FarmBorough, New York
City's new country music festival, Lollapalooza and the
Voodoo Music + Arts Experience will also be sponsored by Pepsi.
"Our partnership with Live Nation elevates our robust music
platform to new levels," said Adam
Harter, VP, Pepsi Consumer Engagement. "For decades, Pepsi
has been a leader in music and has always focused on providing fans
with unparalleled access to great music and their favorite artists.
Live Nation will play a dynamic role in our new 'Out of the Blue'
music campaign as we deliver new and exciting music experiences in
a way only Pepsi can deliver."
The alliance officially kicked off last month when Pepsi
launched the "Out of the Blue" campaign, a national promotion that
spans 100 days and will give away numerous four-person flyaway
trips to Live Nation festivals and events. VIP tickets for those
festivals will be included as a part of the "Out of the Blue"
effort. Through May 18, fans become
eligible for a chance to win by following @Pepsi on Twitter,
snapping a photo of any Pepsi™ beverage product and posting it to
Twitter with #OutoftheBlue.
"We are looking forward to this long-term alliance with Pepsi,
as we are perfectly positioned to further the brand's music
platform," said Russell Wallach,
president, Live Nation Media & Sponsorship. "We are passionate
about bringing incredible music experiences to consumers, and that
mission will be at the heart of all the programming we develop
together with Pepsi."
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$66 billion in net revenue in 2014,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth in shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, Live Nation Media & Sponsorship and Artist
Nation Management. For additional information, visit
www.livenationentertainment.com.
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SOURCE Live Nation Entertainment