MasterCard Takes Cardholders from the Everyday to Priceless with Week-Long Celebration of the 58th Annual GRAMMY Awards®
February 09 2016 - 7:10PM
Business Wire
Music fans will have access like never before
to private events, exclusive performances and insider
experiences
For the first time, MasterCard is creating a week-long
celebration of music for its cardholders culminating with Music’s
Biggest Night®—the 58th Annual GRAMMY Awards®. Through a series of
concerts and special events, music fans will have access to
experiences once open only to music industry insiders.
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“We know that music is a passion for people everywhere,” said
Raja Rajamannar, chief marketing officer, MasterCard. “With that in
mind, we decided to leverage our long-time partnership with The
Recording Academy and celebrate music as a passion. This year, we
are providing our cardholders exclusive, insider access to GRAMMY
winning artists and experiences leading up to Music’s Biggest
Night.”
The week includes a line-up of concerts and events featuring
some of today’s most popular artists. For additional details and to
purchase tickets, cardholders can visit
www.priceless.com/music.
Produced in partnership with Billboard, MasterCard kicks off the
week with an impressive line-up of shows for its cardholders:
Tuesday, February 9:
•
Pop singer/songwriter, GRAMMY winner Jess
Glynne live at the Sayers Club
Wednesday, February 10:
•
DJ duo The Chainsmokers and R&B
singer/songwriter, GRAMMY winner Miguel live at Create
Thursday, February 11:
•
Citi and MasterCard present DJ Kygo at
Create
Later on in the week, MasterCard teams up with Westwood One to
bring a performances by DNCE to its cardholders, as well as an
exclusive cocktail reception at Capitol Records Studios:
Friday, February 12:
•
Rooftop Live Party at Perch with special
performance by DNCE
Saturday, February 13:
•
Westwood One Backstage Experience at the
Staples Center
Sunday, February 14:
•
Cocktail Reception at Capitol Record
Studios with special guests songwriter and GRAMMY winner Diane
Warren and YouTube star and Universal recording artist Troye
Sivan
Other experiences MasterCard will provide its cardholders
exclusive access to include:
- MasterCard Presents Jamie xx and GRAMMY
winning producer/singer/DJ Mark Ronson’s Pre-Grammy House
Party;
- Clive Davis Pre-GRAMMY Gala, an
exclusive gathering of the biggest names in music;
- The 58th Annual GRAMMY Awards; and
- GQ After Party during GRAMMY
Weekend
The MasterCard Rock the Red Carpet Truck, a mobile red carpet
experience where cardholders can go from their everyday look to red
carpet ready, will also make rounds in the Los Angeles area in the
week leading up to the GRAMMY Awards. At the truck, consumers will
get glammed up and styled in black-tie attire before having the
chance to show they can rock the red carpet. Cardholders can follow
@MasterCard on Twitter and Instagram to find out where the truck
will be each day—and may even get a Priceless Surprise for
participating.
Taking Place at STAPLES Center in Los Angeles, the 58th Annual
GRAMMY Awards will be broadcast live on the CBS Television Network,
Monday, February 15 at 8 p.m. ET/5 p.m. PT.
About MasterCard
MasterCard, www.mastercard.com, is a technology company in
the global payments industry. We operate the world’s fastest
payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than
210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling,
running a business and managing finances – easier, more secure and
more efficient for everyone. Follow us on
Twitter @MasterCardNews, join the discussion on
the Beyond the Transaction Blog and subscribe for the
latest news on the Engagement Bureau.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of
musicians, songwriters, producers, engineers, and recording
professionals dedicated to improving the cultural condition and
quality of life for music and its makers. Internationally known for
the GRAMMY Awards — the preeminent peer-recognized award for
musical excellence and the most credible brand in music — The
Recording Academy is responsible for groundbreaking professional
development, cultural enrichment, advocacy, education, and human
services programs. The Academy continues to focus on its mission of
recognizing musical excellence, advocating for the well-being of
music makers and ensuring music remains an indelible part of our
culture. For more information about The Academy, please visit
www.grammy.com. For breaking news and exclusive content, follow
@TheGRAMMYs on Twitter, "like" The GRAMMYs on Facebook and join the
GRAMMYs' social communities on Google+, Instagram, Tumblr, and
YouTube.
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version on businesswire.com: http://www.businesswire.com/news/home/20160209006885/en/
Media:For MasterCardSarah Ely, 914-249-6714
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