Marchex Call Analytics for Search 2.0 Delivers Industry-First Mobile Measurement Capabilities to Search Marketers
September 29 2015 - 9:00AM
Business Wire
Marchex (NASDAQ:MCHX) today announced the general availability
of Marchex Call Analytics for Search 2.0, a major update of its
mobile analytics platform for enterprise search marketers that
spend more than $4 billion in click-to-call advertisements. The
release includes new, industry-first features enabling brands and
agencies to track and measure which keywords drive sales from the
nearly one billion phone calls that consumers make to businesses
directly from click-to-call ads each year.
Analysis conducted by Marchex shows that 60 percent of phone
calls from mobile search are made directly from click-to-call ad
units. “Traditional call tracking methodologies are unable to
attribute new types of inbound phone calls directly to search
keywords,” said Adarsh Nair, Senior Director of Product and
Engineering. “As a result, enterprise search marketers are missing
out on major opportunities to improve advertising performance.”
Since launching in February as the only solution to provide 100
percent keyword attribution for all phone calls from mobile search,
Marchex Call Analytics for Search has been adopted by enterprise
customers in categories such as automotive, cable and satellite,
health care, professional services, real estate and telecom.
New Marchex Call Analytics for Search 2.0 features include:
- Call-Only Campaign Support –
Call-only campaigns were introduced by Google in 2015 for marketers
who wanted to target only mobile devices. Call Analytics for Search
2.0 provides 100 percent keyword-level attribution for call-only
campaigns.
- Real-Time Call DNA –
Automatically provides consumer intent data for enterprises that
choose not to record phone calls using Real-Time Call DNA, an
industry-first for clients in industries such as financial services
and health care.
- Premium Conversations – Provides
new, configurable options for advertisers to automatically identify
conversations that drive leads, reservations, appointments or sales
integrated directly into bid management platforms.
- Automatic Setup for Google &
Bing – Includes new onboarding features for large, complex paid
search campaigns, including automatic setup for Google and
Bing.
Customers have this to say about Call Analytics for Search
2.0:
- “Phone calls are an important part of
our clients’ business and our mobile advertising strategy,” said
Jacob Davis, VP Performance Strategy at Escelis. “By using Marchex,
we can now attribute every click-to-call conversion to a paid
search keyword. This has enabled my team to make real-time
adjustments to drive stronger, more efficient performance for our
paid search campaigns.”
- “Call-only campaign support has enabled
us to make keyword-level optimizations to every type of mobile
search campaign,” said Brad Roberts, Vice President of Digital
Marketing & eCommerce at AllConnect. “These new capabilities
allow us to continually improve our advertising performance.”
“Our enterprise customers have challenged us to make
click-to-call campaigns as trackable and actionable for marketers
as e-commerce campaigns,” said Nair. “With this release, we can
provide deep insights and 100 percent keyword attribution for the
sophisticated paid search campaigns of large brand marketers.”
Senior Product Manager Nilesh Dhawale and SVP Marketing and
Consumer Insights John Busby will be presenting the updated release
at Search Marketing Expo East in New York City on Tuesday,
September 29th at 3:30pm during a sponsored session entitled
“Optimizing Paid Search Automation for Click-to-Call”. In addition,
Busby will be speaking on “Winning at Mobile PPC (Beyond
mCommerce)” at 3:30pm on Wednesday, September 30th. Marchex is
located at Booth #439 during the conference.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
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version on businesswire.com: http://www.businesswire.com/news/home/20150929005057/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:Marchex Corporate
Communications206-331-3434pr(at)marchex.com
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