IBC Innovation Awards Winner Groupe Média TFO
(GMTFO) Continues Its International Rise and Makes Ontario
Shine
TORONTO, Sept. 21, 2017 /CNW/ - Groupe Média TFO's
technology is now 1st in the world following a double
victory in Amsterdam at the IBC
Innovation Awards 2017, one of the industry's most prestigious
competitions in the world. As grand winner in Content
Creation and winner of the Jury Prize for the quality of
its creative and technical imagination, the Virtual World
Laboratory (LUV) is the brand new disruptor of a whole new
generation of content. With the LUV, GMTFO continues to transform
the industry of audiovisual production through its original
combination of unique software and technologies from the video game
industry.
"GMTFO has adopted French-language innovation as our working
language. This double victory at the Amsterdam IBC Awards
underscores the exceptional creative ability of the team led by
Eric Minoli, Vice-President
Technologies and Optimization, as well as Cliff Lavallée, Maxyme
Paiement, Alfred St-Audin, Sébastien
Bertrand, and Ravi Dutt. The LUV is
a truly pioneering incubator that uses the most advanced video game
industry technologies to create virtual environments and produce
high-quality audiovisual works. These two international grand
prizes from the IBC show that even small players like GMTFO can
dream big and achieve great
things."
- Glenn O'Farrell, President and Chief Executive
Officer.
A true unifying project, LUV, the first and only virtual set
studio in the broadcasting industry, uses the latest video game
technologies to produce dynamic and captivating French-language
educational resources. Such a high-level recognition is a
celebration of GMTFO's innovative influence and leadership as a
producer of a new generation of digital content in French.
LUV uses the powerful Unreal video game engine by Epic Games,
which allows TFO to produce up to 40 short videos in real time
every day. With its studio, GMTFO, now a multiplatform leader,
continues to reinvent itself and boost its outstanding contribution
to the industry by transforming it continuously.
"LUV is showing the amazing potential for real time
virtual production in the broadcast space, and along with partners
like Zero Density, we're glad to support Groupe Média TFO in
this endeavour. We're excited to see this innovation
recognized by the IBC leadership, and we hope that LUV serves as a
model for other broadcasters looking to think outside the
box."
- Marc
Petit, CEO, Epic Games.
The LUV provides infinite creation possibilities and reinvents
audiovisual experiences for audiences, becoming more interactive
and stimulating. Since developing this ambitious project in 2016,
GMTFO has seen a huge increase in audience engagement, spreading
far beyond its native Ontario into
all parts of the French-speaking world.
About the LUV
Born of collaborative research on TV
production sets, LUV's greatest asset is its original method of
anchoring software and technologies from the field of digital video
game production. LUV uses the power of Epic Games' Unreal Engine
and the Reality Virtual Studio solution from Zero Density to create
an infinite variety of virtual worlds at the click of a mouse. The
virtual sets eliminate the high costs associated with physical
sets, and the real-time production power means that complex scenes
can be shot live with no need for post-production, further driving
down costs. Special effects and CG elements can be added to a scene
instantly and will interact with characters in real time, allowing
for much greater flexibility with creative decision-making.
On top of using LUV for its own productions, Groupe Média TFO
aims to offer LUV's services to external production companies.
About Groupe Média TFO
At the cutting edge of digital
learning, Groupe Média TFO is an essential destination for
audiences seeking innovative educational and cultural content in
French. TFO serves two million students and 30,000 teachers in
Ontario and Canada. Groupe Média TFO has earned two
YouTube Silver Play Buttons and over 350 million views for its
21-channels network. Its content has earned various awards, from
Austin to Amsterdam: Kidscreen Awards, Gémeaux Awards,
Cassies, IBC Awards, SXSW Film Design Awards, and many more.
About IBC
IBC is the world's leading media,
entertainment and technology show. It attracts 55,000+ attendees
from more than 170 countries and combines a highly respected and
peer-reviewed conference with an exhibition that showcases more
than 1,700 leading suppliers of state of the art electronic media
and entertainment technology. Since 2001, the IBC Innovation Awards
recognize the best applications of technology helping media
entities to achieve their goals, such as increased creativity, more
effective workflows, and heightened audience engagement.
SOURCE Groupe Média TFO