Three-Day Opening Weekend over $550 Million in
Worldwide Sales;Is the Biggest Entertainment Launch of 2015,
beating Jurassic World
Highest Per Player Engagement Ever Recorded for
Call of Duty;More than 75 Million Hours Online Over Three Days
Digital Sales Nearly Double Over Last
Year;Retail Sales up Significantly Over Last Two Years
Activision Publishing, a wholly owned subsidiary of Activision
Blizzard (Nasdaq: ATVI), today confirmed that Call of Duty®:
Black Ops III is the biggest entertainment launch of the year.
In its first three days, the blockbuster title exceeded $550
million in sell-through worldwide, according to Activision
estimates. The opening weekend haul is the biggest entertainment
launch of 2015, including theatrical box office, music and book
launches.
Engagement per player also set a new record for the Call of
Duty® franchise. Additionally, fans played more than 75 million
hours online in its opening three days.
“Call of Duty’s millions of passionate fans have shown us, yet
again, the strength of their commitment to this enduring
franchise,” said Bobby Kotick, Activision Blizzard’s Chief
Executive Officer. “Call of Duty: Black Ops III is the
biggest entertainment launch this year in any medium, and bigger
than any theatrical opening weekend ever.”
“The Call of Duty: Black Ops III launch is
bigger than any game, any movie, or any entertainment launch this
year. But more importantly, our fans are engaging more deeply with
the franchise than ever before. In fact, so far, people are
playing Black Ops III for more hours per player than
any Call of Duty game on record,” said Eric Hirshberg,
CEO of Activision Publishing. “Call of Duty is more than a
game, it’s a year round passion for a growing base of millions of
fans and it’s only gaining momentum.”
“As we‘ve said from the start, PlayStation is the best place to
play Call of Duty, and this record-breaking launch shows how true
this statement is. Black Ops III is the biggest launch of the year
so far, and the PlayStation Nation is ready. We’re proud to call
PlayStation the home of Call of Duty and look forward to supporting
our community with DLC map pack content first,” said Adam Boyes, VP
of Publisher and Developer Relations, Sony Computer Entertainment
America.
On PlayStation®4, Black Ops III set a new record as the
best-selling digital full game by units sold in its first day of
availability in PS4™ history.
“Call of Duty: Black Ops III is off to a great start at
GameStop,” said Bob Puzon, senior vice president of merchandising
for GameStop. “The game’s story line, new features and intense
zombie mode, have helped make it our most successful title launch
so far this year.”
During the three-day opening, worldwide sales rose significantly
over the previous two years, including setting a new franchise
mark, as digital downloads of the game across next generation
consoles rose nearly 100% from a year ago.
Black Ops III established new marks in viewership as the No. 1
most streamed and most viewed game of any game launch in 2015, as
reported by Twitch.
Biggest entertainment launch of the year is based on Call of
Duty: Black Ops III retail and digital sell-through, and
reported movie, music and book gross sales, each for the opening
three-days following initial launch, according to
publicly-available data, retail customer sell-through information
and internal Activision estimates. Digital download increase of
Black Ops III versus last year is based on sell-through in first
three days after initial launch. Engagement is based on internal
recording of gameplay hours per player for the first three days
after initial launch.
Call of Duty: Black Ops III published by Activision
Publishing, Inc. and developed by Treyarch. The title is rated M
for Mature and is available now. For the latest intel, check out:
www.callofduty.com, www.youtube.com/callofduty or follow @Treyarch
and @CallofDuty on Twitter and Instagram and Facebook.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website,www.activision.com or by
following @Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing’s expectations, plans, intentions or strategies
regarding the future, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing’s actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS, and stylized
roman numeral III are trademarks of Activision Publishing, Inc. All
other trademarks and trade names are the properties of their
respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151111005504/en/
Activision BlizzardElizabeth Ashford,
424-272-3015Senior DirectorCorporate
CommunicationsElizabeth.ashford@activision.comorActivision
Publishing, Inc.Kyle Walker, 424-744-5677PR
DirectorCall of
Dutykyle.walker@activision.com
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