Swaystack Announces Personalized Engagement Platform to Help Banks and Credit Unions Grow Digital Channels
May 15 2024 - 10:00AM
Business Wire
Swaystack, a fintech software company, is excited to announce
its personalized engagement platform designed to drive digital
channel growth for banks and credit unions.
72% of consumers expect personalization from their bank or
credit union. Meanwhile, 60% of banking leaders acknowledge a gap,
recognizing that their institutions are falling short of modern
consumer demands. This growing expectation for personalized
experiences and real-time engagement is propelled by the
sophisticated marketing techniques prevalent in E-commerce, Retail,
and Big Tech industries. To remain competitive in a rapidly
evolving market, financial institutions must meet these new
benchmarks for consumer interaction.
"We’re building Swaystack because we believe banks and credit
unions need to personalize how they connect with consumers online.
There’s been a lot of investment into online banking and customer
relationship management (CRM) technology, yet most digital
experiences lack real change. We want our clients to realize more
value from existing infrastructure spend and supercharge online
channels.”
Simran Singh, CTO
Platform Overview
Swaystack connects to a bank or credit union’s data source of
truth, whether that’s the core banking system or the data
warehouse. The insights engine analyzes consumers’ account,
transactional, and behavioral data to build user insights. We use
these insights to drive product recommendations and create
intelligent audiences that:
- Fight churn
- Increase balances
- Grow interchange
- Drive loan applications
Swaystack’s consumer engagement platform makes it easy to define
audiences and launch omnichannel campaigns to help banks and credit
unions win preferred financial institution status and stay top of
wallet.
“Swaystack is on a mission to help banks and credit unions
compete with megabanks and neobanks through personalized digital
engagement,” stated Har Rai Khalsa, CEO of Swaystack. “Our platform
has been meticulously designed with the needs and values of our
partners in mind. We are dedicated to helping our data-driven
clients punch above their weight and set themselves apart from the
competition through strategic, omnichannel messaging
orchestration.”
Har Rai Khalsa, CEO
About the Founders
Har Rai began his career as a lender in 2007, co-founded MK
Decision in 2015 to bring banks and credit unions digital account
opening and loan origination, and sold MK Decision to Alkami in
2021.
Simran co-founded Zogo in 2018. Zogo helps 250+ financial
institutions gamify financial education to over 1.1 million
users.
Simran and Har Rai are second-time founders who have a
collective 20+ years in fintech and have served over 300+ financial
institutions with the companies they’ve built.
If you believe personalization is vital for banks and credit
unions, we want you to join us.
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version on businesswire.com: https://www.businesswire.com/news/home/20240515361531/en/
Contact Us for Inquiries Har Rai Khalsa, CEO
harrai@swaystack.com