Global Motion Control Manufacturer Engages Roopco and Bianchi PR as Marketing Agencies of Record
May 15 2024 - 9:00AM
CCTY, a global manufacturer of high-performance motion control
products and assemblies, has engaged Roopco and Bianchi Public
Relations to provide marketing and public relations services to
build greater awareness for CCTY and promote its products
worldwide.
CCTY specializes in the design, manufacturing, and distribution
of various types of bearings and motion control products. The
company offers a wide range of motion control solutions for various
applications and industries, including automotive, recreational
vehicles, agriculture, material handling, construction equipment,
and robotics.
“We’re a trusted Tier 1 supplier to many of the world’s largest
manufacturers across the industries we serve. As the companies in
these industries continue to develop highly advanced products, CCTY
is well positioned to provide the motion control solutions they
need through our cutting-edge manufacturing, R&D and
engineering capabilities,” said CCTY North American Director Evan
Poulakidas. “We chose Roopco and Bianchi PR to increase CCTY’s
visibility because of their deep automotive and mobility
experience, as well as their broad marketing expertise across paid,
earned, shared and owned channels.”
Together, Roopco and Bianchi PR will develop and implement a
comprehensive marketing and PR program that builds brand awareness,
generates leads and helps CCTY close more sales. The two agencies
have been partnering since 2015 when they secured significant media
coverage for the rollout of Domino’s DXP pizza delivery.
“With 1.18 million square feet of state-of-the-art manufacturing
space, five distribution centers around the globe that provide
just-in-time delivery, and advanced design engineering services
that quickly turn new product ideas into reality, CCTY has a great
story to tell,” said Roopco President Brad Kostka. “Our goal is to
support CCTY’s business objectives by amplifying its story wherever
CCTY’s customers get their news and information.”
About CCTYCCTY is a global manufacturer of
high-performance motion control solutions. Its products include
bearings, bushings, rod ends, tie rods, ball joints and related
assemblies. CCTY’s solutions are essential in machinery and
equipment, serving to reduce friction and enable the smooth
movement of rotating and linear components. The company serves
industries including automotive, recreational vehicles,
agriculture, material handling, construction equipment, and
robotics. www.cctybearing.com
About RoopcoRoopco is a strategic content marketing
agency serving B2B companies seeking to amplify their
communications. The firm specializes in crafting and disseminating
compelling content across paid, earned, shared and owned channels
in order to drive measurable business impact. Founded in 1996,
Roopco helps its clients increase awareness, generate qualified
leads and close sales. www.roopco.com
About Bianchi PRBianchi PR offers unmatched expertise in
business-to-business public relations for automotive, commercial
vehicle and mobility technology suppliers, including new entrants
with enabling technologies for electric vehicles, autonomous/ADAS
vehicles and connected vehicles. Founded in 1992, Bianchi PR’s team
believes in helping innovators to make mobility and the world
better: smarter, safer, cleaner, more efficient, more comfortable
and more fun. www.bianchipr.com
About Public Relations Global Network
Roopco and Bianchi PR have national and international reach that
they can leverage on behalf of their clients through their
membership in the Public Relations Global Network. PRGN is a
connected network of more than 50 public relations agencies
servicing key markets around the world. PRGN firms offer the
“boots-on-the-ground” savvy of a local agency, yet on a global
scale. Each member agency knows its local community and how to help
clients connect with their audiences in those regions.
www.prgn.com
Erin Reese
Roopco
ereese@roopco.com