AUDIENCEX and AlMashtal Form Strategic Alliance, Launch AUDIENCEX KSA
May 15 2024 - 8:47AM
AUDIENCEX, the AI-powered digital advertising partner built to
optimize campaign performance for brands and agencies, today
announces an innovative strategic alliance with AlMashtal, a
Riyadh-based community space and creative incubator dedicated to
expanding the horizons of creativity in the Kingdom and scaling
local creative economies.
Together, both companies are committed to
delivering an integrated solution that brings together creative
professionals based outside of Saudi Arabia along with emerging
local creatives currently part of AlMashtal’s community. By
harnessing the expertise of international creative teams alongside
the cultural acumen of local Saudi creatives, this alliance offers
a holistic solution tailored to the needs of brands and marketers
seeking to deliver authentic campaign activations and drive impact
and expansion in the region and internationally.
The collaboration will offer a comprehensive
range of integrated creative services to brands and marketers in
KSA and throughout the GCC region, from brand strategy to campaign
development, and media activation, alongside advanced measurement
and analytics solutions. This includes a focus on capturing
authentic Saudi voices while leveraging strategies proven
successful by AUDIENCEX on behalf of leading international brands.
Overseeing these projects will be AUDIENCEX’s award-winning
creative team, aX Studio, in collaboration with handpicked
creatives from the AlMashtal community.
Noura Al Saud, Founder of AlMashtal, stated,
"This partnership represents a significant milestone in advancing
Saudi Arabia’s creative journey. By blending our local insights and
talent with AUDIENCEX's proven expertise, our goal is to deliver
unmatched creative solutions that deeply resonate with both Saudi
and global audiences. It also serves as a bridge for emerging Saudi
creatives seeking pathways into this fast growing sector within the
Saudi economy."
This alliance marks the formal establishment of
AUDIENCEX KSA, accelerating their multi-year presence in the region
that has included extensive work with both Saudi-based agencies and
brands, including in the hospitality, education, wellness, travel
and financial services categories.
Jason Wulfsohn, CEO and Co-Founder of AUDIENCEX,
stated, "Our strategic partnership with AlMashtal reinforces
AUDIENCEX's dedication to innovation and expansion. With the launch
of AUDIENCEX KSA, we're excited to merge our industry expertise
across media, creative and data with AlMashtal's exceptional
creative capabilities, promising unmatched value to brands and
marketers.”
For more information about this strategic
alliance and the full range of performance-driven creative
advertising solutions, you may reach out directly to the AUDIENCEX
team.
About AUDIENCEX
AUDIENCEX is an AI-enabled, performance-first
programmatic advertising partner built to deliver results for
challenger brands and independent agencies. Their expert teams
deploy holistic strategies throughout the digital ecosystem,
engaging the right audiences with predictive analytics, custom
algorithms and automated optimization to drive scalable performance
throughout the purchase funnel, across channels and devices. Named
one of the fastest-growing companies in America by Deloitte, Inc.,
The Financial Times and the Los Angeles Business Journal, AUDIENCEX
is headquartered in Los Angeles and operates remotely throughout
North America and beyond, with team members worldwide. For more
information, visit https://audiencex.com/ or email
hello@audiencex.com.
About AlMashtal
AlMashtal is a
creative incubator located in Riyadh, dedicated to nurturing local
and global creative economies. Through tailored programs,
mentorship, and a vast regional and global network, we enable
emerging talents to realize their creative potential and contribute
to the region's cultural vibrancy. Our space offers a suite of
facilities designed to support the creative sector, including
specialized labs for sound, glass, and making, as well as a
business lab that provides coaching and mentoring. Strategically
situated in Riyadh's Diplomatic Quarter, AlMashtal blends local and
international cultural elements, creating a tranquil and inspiring
setting that's perfect for creatives seeking to escape the urban
rush. This unique environment facilitates deep thinking and
productivity, helping creatives to innovate and collaborate
effectively. We are dedicated to cultivating a rich,
opportunity-filled environment that encourages individuals and
organizations to thrive, connect, and engage in innovative
collaborations that contribute to the creative economy.
For media inquiries,
please contact:
Media Contact:media@audiencex.com
AlMashtalRawan Nasser programs@almashtal.io
Azzam Alaboudcontent@almashtal.io