Personalised Content at Scale: Phrasee Secures Further Funding to Accelerate Product Roadmap and Undertake Rebrand, While Announcing New Leadership Appointments
May 15 2024 - 6:03AM
Business Wire
- Company expands bench of former Braze executives with the
appointment of Marissa Aydlett as fractional CMO
- Arrival of Dee Patel as CFO marks further commitment to
boosting female leadership
- Further investment from Capital D will fuel Phrasee’s
development of enterprise tooling for new era of brand language
personalisation alongside rebrand
Phrasee, the leading purpose-built architecture for enterprise
grade on-brand messaging, has fortified its executive bench with
two new strategic hires–Marissa Aydlett and Dee Patel–on the heels
of its January funding led by investor Capital D. These two
appointments boost the company’s female leadership and continue to
unite world-class leadership around the industry defining
technology–with Jasper Pye recently promoted CTO, Chief Data
Scientist Neil Yager, PhD., alongside other former Braze leadership
Dan Head (CEO), Patrick Forquer (CRO), and Toby Coulthard
(CPO).
Funding has been directed into an accelerated product roadmap to
spearhead a new era of capabilities for its AI technology, as well
as an exciting rebrand, to be unveiled in due course.
New hires to drive growth
As part of the invigorated leadership structure, fractional CMO
Marissa Aydlett is heading up the marketing engine, with near-term
emphasis on Phrasee’s rebrand and its presence at Cannes Lions
Festival of Creativity. As such, Aydlett will play a pivotal role
in steering Phrasee through its next phase of growth.
With a stellar career that includes exemplary growth stories
from Quartz (qz.com) to Braze, Aydlett couldn’t pass up the
opportunity to focus on her passion for language and technology to
support Phrasee bring its compelling brand, product and proven
technology for delivering value with AI to its nascent market.
Aydlett brings significant experience in delivering commercial
success by focusing on the core anchor product, branding and
bringing it to life with operational nuance.
"Marissa and I have covered so much ground together, which has
built a wonderful foundation of trust, mutual understanding, speed
of execution, and a passion for helping modern marketers expand
their capabilities with technology," says Dan Head, Phrasee CEO.
"While at Braze, we experienced the rapid growth of a startup with
purpose-built architecture to solve a modern challenge for
marketers – mobile centricity. We also rebranded Braze from its
previous name, Appboy. Marissa's experience in media at Conde Nast
and Quartz gives her an appreciation for language, messaging, and
the art of copywriting. She couldn't be a more perfect partner for
this venture now."
While Aydlett fortifies the marketing function, Dee Patel will
draw on her 25 years of experience as a commercially focused
finance executive to double down on Phrasee’s potential for
financial growth and investor returns. With a long track record
leading financial operations, strategy, M&A, and driving
profitable growth, Patel brings significant expertise from across
the economic ecosystem, having worked as CFO of Amplica Labs, a
blockchain startup, and at Fandango and Universal Pictures Home
Entertainment.
Patel will partner with the team to drive strategic and
commercial growth through the business and oversee all aspects of
planning, reporting, and financial operations.
“We are delighted that Dee Patel has joined Phrasee as Chief
Financial Officer. Dee brings with her huge experience as a finance
leader of companies all the way from start-ups to fully scaled
enterprises. This was acquired through her previous roles as Chief
Financial Officer of Amplica Labs, Fandango, and Universal Pictures
Home Entertainment North America in a twenty-five year career
spanning both sides of the Atlantic. Dee qualified as an ACA at PwC
in the UK. We are looking forward to working closely with her at
this very exciting point in Phrasee’s development,” said Daryl
Cohen, Partner, Capital D.
Increase in funding fuels development
Since 2022, Phrasee's lead investor has been Capital D, a
private equity fund that specialises in investing in disruptive
European businesses, with co-investment from Morgan Stanley
Expansion Capital and Keyhaven Capital Partners.
Commenting on this further investment, Daryl Cohen, Partner,
Capital D, said: "We are truly excited by Phrasee's potential and
are delighted to be its leading investor. We see Phrasee as a
highly technologically differentiated provider of enterprise-fit AI
customer engagement content, capable of supporting the demanding
communication requirements of leading global brands. As such, we
believe Phrasee should become a mission-critical part of the
enterprise customer communication technology stack."
Unprecedented personalisation at scale
As an architect of the AI marketing category, Phrasee’s enhanced
leadership team will harness the additional investment from Capital
D to accelerate its product development roadmap. This will include
the roll out of next generation product capabilities, which will
enable marketers to harness the power of AI to scale personalised
customer experiences like never before.
The state-of-the-art developments (to be announced in June) are
set to transform the digital marketing landscape. Marketers will
be, for the first time, equipped to deliver true 1:1
personalisation across every digital experience, with ease,
efficiency and maximised impact.
About Phrasee
Phrasee is purpose-built architecture for on-brand messaging
that resonates wherever people are. Our enterprise tooling unlocks
the benefits of AI with speed and scale, language expertise,
distribution across all major channels, and performance. Leading
brands like Currys, Pet Supplies Plus, and Walgreens see lasting
campaign uplift and deepened loyalty with Phrasee.
For more info, visit phrasee.co.
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Courtney Merolle PRforPhrasee@Bospar.com