Blue Light Raspberry Lemon Swings into Summer as
the "Unofficial Sponsor of the 19th Hole"
BUFFALO,
N.Y., May 14, 2024 /PRNewswire/ -- Labatt
recently introduced its new fruit flavored light pilsner, Blue
Light Raspberry Lemon! Blue Light Raspberry Lemon is a premium
light pilsner brewed with a blend of natural raspberry and lemon
flavors. Labatt Blue Light Raspberry Lemon joins Labatt Blue
Light's other popular summer seasonal beers, Blue Light Lime and
Blue Light Grapefruit. All three are available for a limited
time!
"Labatt Blue Light Raspberry Lemon truly feels like summer in a
can: it's bright, refreshing, and easy to drink on a hot day," said
Jason Folaron, brand manager for
Labatt USA. "We had a lot of fun
with this product, not only with its great flavor, but with its
packaging. You'll see various scenes of golf, including a golf ball
wrapped in lemon rind paired with a raspberry, really driving home
the flavor profile of this beer."
Labatt Blue Light Raspberry Lemon Coined the "Unofficial
Sponsor of the 19th Hole"
Released just in time for Memorial Day, Labatt Blue Light
Raspberry Lemon sets its sights on becoming a summer staple for
golfers and outdoor enthusiasts alike. Labatt has aptly coined the
new product the "Unofficial Sponsor of the 19th Hole,"
inviting everyone to celebrate their hot summer days with a
refreshing can of Blue Light Raspberry Lemon.
"Blue Light Raspberry Lemon is the perfect drinking buddy to
enjoy with your crew this summer," said Jason Folaron, brand Manager for Labatt
USA. "Whether it's after a day on
the course or enjoying a back yard hang, we wanted to craft
something that beer fans are excited to reach for after a day in
the sun."
Labatt Blue Light Raspberry Lemon is available in stores across
N.Y., O.H., M.I., P.A., and V.T., in 12 and 30-packs of 12-ounce
cans while supplies last. Labatt fans are encouraged to participate
in the summer rewards program while enjoying Labatt Blue Light this
season! Scan the "Labatt Summer Rewards" QR code on 24 and 30-packs
of Labatt Blue Light to create an account and learn more.
Connect with Labatt
on Facebook, Twitter and Instagram.
Always enjoy responsibly.
CONTACT:
Correna Dolce
correna.dolce@fifco.com
585-329-2961
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SOURCE Labatt USA