Protecting Proprietary Technologies and
Fostering a Healthy Global Ecosystem
SEOUL, South Korea,
April 29, 2024 /PRNewswire/ -- Hurom,
a pioneer in the development of the slow juicer and a leader in the
global market, is stepping up efforts to safeguard patent rights
worldwide to protect its proprietary technology and contribute to a
healthy industry ecosystem.
Despite maintaining a lenient policy on patented technologies to
foster ecosystem development, the rise of unauthorized imitations,
especially in the Chinese market, has prompted Hurom to take
action.
However, unauthorized copying of patented technologies has
continued in the United States and
Europe. Hurom has announced a
global patent enforcement campaign to protect the healthy ecosystem
this April.
Jae-won Kim, CEO of Hurom, stated, "We can no longer ignore the
unauthorized copying of Hurom's patented technologies. We will take
strong measures to protect the healthy ecosystem that we and our
customers value." He added, "However, under Hurom's patent
licensing policy, we intend to allow the use of our patented
technologies to those who use them in good faith, thereby
contributing to the creation of a healthy ecosystem together."
Hurom's IP Department has developed a strategy to strengthen
legal actions in the U.S. and Europe, which its implementation is already
underway. As of April this year, lawsuits have been filed against
manufacturers and distributors in these regions, marking the
beginning of a long-term patent enforcement strategy.
Hurom hopes that this response will leverage beneficial
technology to foster a healthy-valued ecosystem, paving the way for
a better future.
About Hurom
Hurom, founded in 1974, has dedicated nearly fifty years to
research and development in the juicing field. The company's name,
derived from the word "human" and the Korean word for "benefit,"
embodies the philosophy of benefiting humanity through technology
and fostering a culture of health-consciousness to contribute to
global health.
In 2005, Hurom revolutionized the industry by developing the
world's first vertical screw juicer, setting the standard for
vertical juicers and opening a new horizon for slow juicers. Hurom
is committed to innovation, heavily investing in R&D, and its
juicers serve not merely as appliances but as mediums that promote
healthy values.
Hurom not only manufactures juicers but also leads the way in
spreading the value of health, recognized globally for building a
healthy ecosystem.
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