NEW
YORK, April 17, 2024 /PRNewswire/
-- Continuum Media, an industry leader in media and
advertising solutions, is excited to announce the addition of
Becky Lofstrom as the Head of our
new Managed Service Platform (MSP). This strategic hire marks the
company's commitment to empowering small, medium, and in-house
agencies with the tools and expertise needed to scale their TV
buying capabilities effectively.
Becky Lofstrom, a seasoned
professional with extensive experience in the television
advertising industry, brings a wealth of knowledge and a successful
track record to Continuum Media.
Becky's experience within the industry gives her valuable
insights into the intricacies of TV media buying. Her strategic
vision and steadfast industry relationships position her to drive
innovation and efficiency within the MSP offering. Becky brings
over 20 years of media expertise from companies including Cadent,
MTV (Viacom), and Dish.
The team at Continuum Media designed the newly launched Managed
Service Platform to democratize access to national TV advertising
for agencies of all sizes. By leveraging state-of-the-art
technology, billions of lines of historical TV performance data,
and comprehensive market insights, the MSP offers a
streamlined, effective pathway to national TV advertising—a domain
that has traditionally been complex and resource-intensive.
Continuum's MSP is purpose-built to help resource-starved
agencies manage linear TV campaigns and augment their TV abilities
with the technology and people that have made Continuum a household
name in TV advertising.
"Linear TV needs its DSP moment, and I couldn't be more excited
about joining Continuum to help drive the shift change from the
legacy RFP process of TV buying to tech-driven, managed service
platform facilitation," Lofstrom said.
The MSP will provide clients with:
- Customized Media Planning: Tailored strategies that
align with client goals and budgetary constraints.
- Data-Driven Insights Access to advanced analytics and
metrics to inform buying decisions and optimize campaigns.
- Full-Service Support: From planning to post-campaign
analysis, offering a comprehensive suite of services to ensure
success.
"The MSP takes what Continuum has done for years and
commercializes it as a white-labeled service for agencies," said
Pat Ivers, President of Continuum
Media. "The offering allows resource-strapped agencies to refocus
talent on other critical areas and needs while managing all aspects
of a national television campaign through the white-labeled
platform and respective resource teams. It's definitely a net-gain
for the agency in the construct of the model and platform; not just
from a profitability perspective, but I also believe it actually
makes the smaller agency more competitive in the services they can
now offer."
Becky joins Director of Broadcast Planning, Felicia Thomas, in the company's new strategic
move. Thomas will shift roles within Continuum as she will assume
responsibility for oversight on MSP clients and campaign
management within the platform. "Felicia excels in her current role
as Director of Planning and extending her client oversight to
include the MSP is a perfect complement to the platform and team,"
notes Ivers.
The launch of the Managed Service Platform, under Becky Lofstrom's guidance, signifies Continuum's
commitment to innovation and service excellence in the advertising
industry. For agencies looking to expand their reach through
national TV advertising, Continuum's MSP offers an unparalleled
opportunity to achieve scale and impact.
For more information about the Managed Service Platform and how
it can benefit your agency, please visit
https://continuummedia.tv.
About Continuum Media
Continuum Media is a leader in media and advertising solutions,
providing a wide range of services designed to help agencies and
advertisers access premium TV inventory with efficient and
transparent delivery. With a focus on innovation, technology, and
customer service, Continuum drives success for clients across
various industries.
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SOURCE Continuum Media