LONDON, April 17,
2024 /PRNewswire/ -- Upp.ai - a London-based technology business that uses AI
(Artificial Intelligence) and ML (Machine Learning) to massively
improve how brands and retailers market and sell their products
online, has strengthened its leadership team with the appointment
of industry expert Steve Warrington
as SVP of Client and Industry Engagement.
Upp.ai analyses data using sophisticated AI and ML technology to
optimise ad spend, improve product discovery, and increase
eCommerce sales. The platform currently transforms and automates
Google Ads management and has already helped retailers achieve
significant increases in both revenue and ROI within days of being
activated on an account.
Steve brings a wealth of industry experience to Upp.ai having
spent 13 years working with major retailers including Wickes,
Hackett, Dreams and most recently B&Q, where he was responsible
for all performance media channels for nearly 5 years. Then
using his wealth of first hand client side experience he moved to
Jellyfish, one of the world's leading Digital agencies, where he
spent six years advising the largest retailers on their eComm
adverts strategy in his role as Global VP of eCommerce and
Retail.
Warrington acknowledges, "I've been working in retail for over
20 years and I've seen it evolve and go through significant
changes, from offline being the mainstay of go-to market strategies
to retailers moving into ecommerce for the first time and building
teams around this new sales channel, to the pressures that
ecommerce in general has brought about in the retail sector - I've
lived through its 'formative years' and I'm passionate about retail
and ecommerce.
For me the industry is now at another massive inflection point,
which is all about the marrying of data science, AI, engineering
and technology. The main ad platforms that are 'go-to'
destinations for customer research and purchasing are making
auction decisions based on complex algorithms that combine numerous
data points around bid, product, service, company, customer
experience, the list goes on. The normal agency model which relies
on human input and expertise, occasionally combined with limited
point technology solutions, simply cannot deal with the volume of
data that needs to be absorbed, processed and acted upon in
realtime to maximise retailers return on their massive e-commerce
advertising investment. That's why I have joined Upp.ai, as
soon as I began to understand the breadth and depth of the
capabilities of the Upp.ai platform I just knew that I had to be
involved with the next wave of capability in the space I've spent
my whole career in.
Today, Upp.ai would be first on my list of things to deploy -
not just platitudes - I've seen the results that Upp.ai delivers,
witnessing where the platform is going and how sophisticated it is,
so it should be key to any retailer's arsenal.
To remain relevant and valuable to their clients in this era of
data and digital media dominance, the majority of agencies have had
to radically transform. It's not just about adapting to digital
media anymore; it's about embracing the pervasive force of AI and I
see no better example of AI harnessing advancements to drive real
commercial value for clients, than Upp.ai"
Press and media contact:
Tim Pickard | tim.pickard@upp.ai | +44 (0)7500
045165
About Upp.ai
Upp.ai is a London-based
startup that uses AI (Artificial Intelligence) and ML (Machine
Learning) to automate online product advertising, streamlining
multi-channel campaign deployment.
The platform empowers digital marketing professionals with a
scientific, data-driven approach to paid activation, enhancing the
effectiveness and efficiency of advertising. Resulting in optimised
ad spend, improved product discovery and increased sales.
Upp.ai was founded in 2019 by Ben
White and Drew Smith and
works with brands such as Charles
Tyrwhitt, the Safety Supply Company and Roman Originals.
For more information on Upp.ai visit www.upp.ai
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