The world's first active lifestyle streaming platform for adults
50+.is now free 24/7 at Watch.GrowingBolder.com.
ORLANDO,
Fla., March 28, 2024 /PRNewswire-PRWeb/
-- Growing Bolder, a leading lifestyle content producer, and
OTT Advisors (OTTA), a leading advisory service for digital
strategy, are partnering to launch the world's first
active-lifestyle streaming platform for the world's fastest-growing
and most valuable demographic.
"Adults aged 50 and older control 79% of
the U.S. net worth and are responsible for 58 cents out of every dollar spent. We needed a
multi-platform digital distribution strategy and implementation
partner and couldn't be more excited to work with OTTA."
Marc Middleton, Growing Bolder
CEO
Watch.GrowingBolder.com makes Growing Bolder's award-winning
library of entertaining, educational, and inspirational programming
available for free, 24/7, along with curated content and
programming from other creators.
"There's an entirely new life stage," says Growing Bolder
founder and CEO Marc Middleton.
"Unlike previous generations, people 50 and older are not winding
down. They're gearing up for what's next and the nearly limitless
opportunities presented by an era of active longevity and
unprecedented personal prosperity. Adults aged 50 and older control
79% of the U.S. net worth and are responsible for 58 cents out of every dollar spent. We needed a
multi-platform digital distribution strategy and implementation
partner and couldn't be more excited to work with OTTA, a world
leader in building and monetizing streaming platforms."
OTTA is a cutting-edge technology provider that partners with
investors, executives, and entrepreneurs to grow their brands,
revenues, and customers. Led by a talented business operations
team, OTTA has established relationships with distributors,
publishers, ad agencies, and brands and delivers over 1 billion
video views and over 500 million unique views per month through its
streaming partner platforms.
"OTT Advisors is excited to partner with Growing Bolder on
expanding their digital content offering," said Brent Carothers, Vice President for OTT
Advisors. "We are thrilled to be able to help Growing Bolder with
its digital transformation by showcasing their content in a brand
new, user-friendly online viewing destination. Users can stream
hundreds of hours of high-quality content for free, easily search
categories and genres, and find all the latest shows and episodes
on any browser-based device."
"Growing Bolder" aired for eight seasons on public broadcasting
stations appearing on over 400 channels and in 100% of the nation's
top 50 media markets. In addition to its flagship program, the
company produces multiple original series including, "What's
Next!", "Ordinary People Living Extraordinary Lives", and
"Surviving & Thriving." Growing Bolder also produces podcasts,
e-magazines, newsletters, and live events, and has over 1 million
active Facebook followers.
More than media, Growing Bolder is a movement of ordinary people
living extraordinary lives and it's now streaming 24/7, for free,
at Watch.GrowingBolder.com.
Welcome Video to Watch.GrowingBolder.com
Contact: Growing Bolder
Lynne Mixson
lmixson@growingbolder.com
About Growing Bolder
Growing Bolder is an award-winning multimedia content producer
and lifestyle brand that engages with over 200 million 50+ adults
annually through television, radio, podcasts, magazine, and
multiple digital and social media channels. More than media,
Growing Bolder is a movement, a growing community of passionate
adults who are actively engaged in life, value experience, and are
searching for what's next. More at: GrowingBolder.com
About OTTA
OTT Advisors are technology experts specializing in the
monetization and digital distribution of content. OTTA services
include video technology consulting, ad trafficking and campaign
management, product creation, value creation, and more, thereby
helping clients build digital audiences and expand engagement
across connected devices. More at: OTTA.com
Media Contact
Marc Middleton, Growing Bolder
LLC, 1 4077662258, mmiddleton@growingbolder.com,
https://growingbolder.com/
Brent Carothers, OTT Advisors, 1
410-456-9612, brent.carothers@ottadvisors.com,
https://www.ottadvisors.com/
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SOURCE Growing Bolder LLC