PUMA India Partners With Salesfloor to Take the Customer Experience to New Heights
June 08 2023 - 8:00PM
JCN Newswire
Salesfloor, the industry-leading customer engagement platform
for unified commerce that combines immersive virtual shopping,
clienteling and conversational AI, has announced its partnership
with sports brand PUMA India. The partnership aims to bolster
PUMA's customer relations by integrating and elevating its online
and in-store experience with a unique personalized shopping
service.
Salesfloor and PUMA have enabled users on its native digital
platform Puma.com with a special widget that connects them to store
associates or style consultants for instant shopping guidance.
Customers shopping online for PUMA products receive personalized
consultancy on sizing, styling and product recommendations via
seamless online chats, video interactions and 1:1 personalized
outreach. India is the first market for the sports brand to
implement this solution.
Commenting on the association, Vishal Gupta, Executive Director -
Retail at PUMA India, said, "We are happy to have partnered with
Salesfloor in building a feature that has brought our online
customers closer to our stores, further enhancing their shopping
experience on Puma.com. As a brand, we believe in consistently
connecting customers with PUMA's products in an experiential manner
and this strategic partnership with Salesfloor will be instrumental
in our growth agenda for the India market."
Currently, the Salesfloor solution has been launched in 80 PUMA
stores in India, following the pilot in the year 2022.
"We noted a positive response and an increase in customer adoption
to the personalized shopping feature when we first conducted the
Salesfloor pilot at our stores in 2022. We will expand the rollout
to more stores in 2023," Gupta added.
"We are excited to partner with PUMA India and be a part of their
strategic growth initiatives by enabling them to deliver
personalized expert advice across channels," said Oscar Sachs, CEO
of Salesfloor. "By delivering a more targeted and tailored online
and in-store experience, PUMA India will enhance customer
engagement and loyalty, and ultimately drive business growth."
PUMA has 480 stores, native digital shopping platforms Puma.com and
PUMA shopping app in India, catering to the fitness and sporting
needs of men, women and children with elevated product offerings.
The market is also home to several experiential stores that are
immersive brand spaces where shoppers can personalize their PUMA
sneakers, athleisure and accessories with state-of-the-art
customization machines, besides being privy to global
collaborations with select designers and streetwear labels.
As a platform, Salesfloor continues to extend its solution
globally, serving retailers across four continents and delivering
unparalleled personalized experiences that drive the highest levels
of customer satisfaction. This partnership demonstrates
Salesfloor's commitment to delivering value to retailers worldwide
and helping them achieve growth and success in the competitive
retail industry.
About Salesfloor
Salesfloor recently received multiple accolades in the retail
world, including Best Breakthrough Technology Solution at the VIP
Awards 2023. These awards come on the heels of Salesfloor's recent
wave of new customer wins. Salesfloor is the leader in Total
Experience Retail Platforms for enterprise retailers. Brands such
as Saks Fifth Avenue, Holt Renfrew, Bloomingdale's, Ben Bridge
Jeweler, Chico's and more choose Salesfloor to drive results such
as higher online conversion rates, increased basket sizes and
decreased return rates. For more information, visit
www.salesfloor.net and follow Salesfloor on LinkedIn and
Facebook.
About PUMA
PUMA is one of the world's leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For 75 years, PUMA has relentlessly pushed sport and
culture forward by creating fast products for the world's fastest
athletes. PUMA offers performance and sport-inspired lifestyle
products in categories such as Football, Running and Training,
Basketball, Golf and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and
stichd. The company distributes its products in more than 120
countries, employs about 20,000 people worldwide and is
headquartered in Herzogenaurach/Germany.
Contact Information
Cyndi Sutton
Communications Consultant
cyndisutton@yahoo.com
571-213-0401
Smita Balram
Senior Manager Communications
smita.balram@puma.com
994-552-8001
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