NEW YORK, Jan. 13, 2022 /PRNewswire/ -- Today, leading
global health and wellness agency, Evoke, announced three key
leadership hires to its executive team. Will Reese joins the agency as Evoke's Chief
Innovation Officer – operating on a global scale and supporting all
Evoke agency brands. Additionally, Evoke North America has added
Rachel McCready as Chief Creative
Officer and Alexis Penty as Chief
Strategy Officer.
"I am thrilled to welcome Will, Rachel and Alexis to Evoke and
our leadership teams," said Reid
Connolly, CEO and Founder of Evoke. "Our continued growth
and the evolution of the marketplace has given us the rare
opportunity to bring on three renowned industry veterans and
innovators to lead critically important capabilities at the agency.
Our eyes remain on the future of healthcare and how we continue to
bring our clients the most advanced thinking and the best solutions
to drive real business results. This group of leaders brings
immense experience to the team, and together, I'm confident that
our ability to create the most meaningful experiences in healthcare
for our clients and for the patients they serve will continue for
many years to come."
Evoke's newly appointed Chief Innovation Officer,
Will Reese, brings over 25 years
of life science experience to Evoke and will oversee Customer
Experience, Engagement Strategy and Marketing Technology, with a
focus on omnichannel marketing. Reese's leadership will ensure that
all Evoke agency brands are shaping the future of innovation in
healthcare marketing and unifying data, marketing technology and
omnichannel marketing practices to create unprecedented,
personalized experiences for their clients' brands.
Most recently, Reese was Chief Innovation Officer for Life
Sciences at Cognizant and President of Cadient, their life sciences
marketing agency, where he led digital marketing transformation
across industries – including pharma, medical, device, CPG and
healthcare. He has worked across numerous therapy areas including
men's health, women's health, cardiovascular, oncology, diabetes
and vaccines. He is a frequent speaker on innovation and CX best
practices and has led numerous workshops. Reese reports to Evoke
CEO Reid Connolly.
"I couldn't be more excited to join Evoke. Having worked with
the team prior to joining, I quickly saw that the talent and
culture here are unmatched," said Reese. "Evoke is connecting all
the dots between CX, strategy, creative and technology like no
other agency – I look forward to building upon this and ensuring we
are bringing experiences to life in the most meaningful and human
ways possible."
Rachel McCready joins
Evoke as Chief Creative Officer, North
America. A health-native creative, McCready has been
building brands within the health space for more than 20 years,
most recently as Executive Creative Director at Klick Health. She
also held creative leadership positions in both independent and
network agencies and earned a reputation as a transformative agency
leader who creates meaningful, impactful work for agencies and
clients alike. Work created by McCready's teams has
been recognized by the Creative Floor, MM+M, 360, and the
David Ogilvy Awards. She has served on juries for the Clios,
the London International Awards, the Global Awards (the New York
Festivals), and the Effies Best of Best. She was inducted into the
MM+M Hall of Femme in 2021. McCready reports to Jen O'Dwyer, President, Evoke North America.
"I'm so excited to be joining the team – Evoke is taking
creativity to a new level both in terms of how we approach client
problems and the work we deliver. And there's never been a better
time for the Health More Human™ mission," said McCready. "We
are all craving more humanity right now, and I believe 2022 will
signal a strong return to all things "real" – real human
experiences, real art, real connections. Get ready to have some
very real emotions evoked this year."
Alexis Penty joins
Evoke as Chief Strategy Officer, North
America. Penty brings to the role over 20 years of
experience harnessing the power of customer insights to build
formidable brands. She has led initiatives across a wide range of
therapeutic areas: infectious disease, oncology, rare disease,
neurological disorders, cardiovascular disease, men's health,
women's health, and genomics. Penty will be focused on leading and
growing Evoke's brand strategy practice across North America. Prior to joining Evoke, Penty
was Head of Strategic Planning at The Bloc and spent five years at
Klick building the Brand Strategy practice and AOR portfolio. She
was the strategic lead on award-winning campaigns that have been
recognized at Cannes, MM+M, and
PM360. Other past roles include global consumer advertising at Leo
Burnett and insights and consulting with in-sync/Publicis
Healthcare Communications Group. Penty also reports to Jen O'Dwyer, President, Evoke North America.
"It's a privilege to work in an industry where what we do
matters. Evoke takes that privilege to heart; honoring human truths
as the foundation for fostering positive change," said Penty.
"Strategically, it's about unearthing opportunity for meaningful
human connection – in how we work as teams, as partners with our
clients – and ultimately in how a brand's purpose can inspire
people. I see already that this is what drives the strategy team
here, and why this team is succeeding in creating groundbreaking
work. It's exciting to be part of that and contribute to further
fueling that spirit."
Evoke includes specialty agencies Evoke KYNE, focusing on
communications and PR, and Evoke Navience, focusing on market
access and payer marketing. Evoke is a 2021 Crain's Best Place to
Work. Evoke KYNE has won a number of awards in 2021 including,
PRovoke's Healthcare Agency of the Year, Agency of the Year, and
PRWeek's Best Place to Work.
For interviews with Reid, Will, Rachel or Alexis, please
contact:
Media Contact
Ashley Makuh, VP of Marketing
732-687-3242
Ashley.makuh@evokegroup.com
About Evoke
Evoke (www.evokegroup.com) is a leading marketing, media, and
communications agency bound by a common purpose: Health more
human™. With offices in New York,
Philadelphia, San Francisco, Los
Angeles, London,
Dublin, Princeton, Chicago, Singapore, and Dubai, more than 750 employees proudly work
with 18 of the top 20 pharmaceutical companies worldwide.
Evoke is part of Huntsworth plc (www.huntsworth.com), an
international healthcare and communications group. Huntsworth's
principal areas of focus are marketing, medical, and immersive
communication services for healthcare clients, which are primarily
large and mid-sized pharmaceutical and biotech companies. Clayton,
Dubilier & Rice acquired Huntsworth plc on May 1,
2020.
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SOURCE Evoke