CHICAGO, Oct. 25, 2021 /PRNewswire-PRWeb/ -- The U.S.
Food and Drug Administration recently issued guidance to reduce the
average daily sodium intake by 12% over the next few years by
encouraging food manufacturers and foodservice companies to cut
back their use of salt in products. Food market research by The NPD
Group finds that U.S. consumers are more concerned about the amount
of sugar in their diets than they are about their sodium
Half of U.S. consumers, 18 years and older, are trying to get
less sugar in their diets compared to 36% who want to reduce their
salt intake, according to NPD's Health Aspirations & Behavioral
Tracking Service. However, sodium consumption concerns vary by age,
and the degree of concern doesn't gradually increase as the age
range advances. While 45% of consumers, 55 and older, want to
decrease the amount of sodium in their diets, only 34% of
consumers, ages 45 to 54, are concerned about sodium intake. Of the
35 to 44 and 25 to 34 age groups, 25% and 30%, respectively, are
trying to get less sodium in their diets. Of the youngest adult age
group, ages 18 to 24, 33% are concerned about their sodium
When it comes to the Nutrition Facts label on the back of food
packaging, sugar ranks at the top of what adult consumers look for
on the label. Of adults 18 and older, 56% look for sugar. Consumers
look for calories after sugar on the label; 45% look for calories.
Sodium ranks third, with 38% of adult consumers searching for
"Regardless of the available nutritional information and dietary
guidelines, consumers choose to focus on what they deem important,"
says Darren Seifer, food and
beverage industry analyst at NPD. "Eating habits are difficult to
change unless a change is needed because of a health condition.
When food manufacturers and foodservice operators can reduce the
sodium in foods and still make them taste as good, they will play a
major role in reducing U.S. consumers' salt intake."
About The NPD Group
NPD offers data, industry expertise, and prescriptive analytics to
help our clients grow their businesses in a changing world. Over
2,000 companies worldwide rely on us to help them measure, predict,
and improve performance across all channels, including
brick-and-mortar, e-commerce, and B2B. We have services in 19
countries worldwide, with operations spanning the Americas,
Europe, and APAC. Practice areas
include apparel, appliances, automotive, beauty, books, B2B
technology, consumer technology, e-commerce, fashion accessories,
food consumption, foodservice, footwear, home, home improvement,
juvenile products, media entertainment, mobile, office supplies,
retail, sports, toys, and video games. For more information, visit
https://www.npd.com. Follow us on Twitter: @npdgroup.
Kim McLynn, The NPD Group,
SOURCE The NPD Group