STOCKHOLM, July 7, 2020 /PRNewswire/ -- AfterPay Insights'
end of June research - now covering more than 7.600 interviews with
Dutch online shoppers - indicates that Dutch consumers will reduce
their overall purchases in July (i.e. both online and
offline purchases). At the same time, Dutch consumers say that they
will continue to shift purchases to online channels in July.
This is a continuation of the trend that AfterPay Insights saw
in June, when Dutch online purchases picked up to +40% by mid-June
(compared to early March) - after a period of stabilized and even
decreased growth in May. Even though Dutch society has opened up,
consumers' return to brick-and-mortar stores is - so far - not
happening very fast. Only 8% of Dutch consumers say they shopped
more in physical stores in June, compared to 24% who say they
shopped more online. So even though Dutch online shoppers say
they will consume less overall, a larger share of their
purchases will be made online in July, coming at the expense of
sales in brick-and-mortar stores.
Dutch consumers are less worried and have a positive outlook
on their personal financial situation in July
Dutch online shoppers' worries have decreased continuously since
end of March. Worries about personal health have decreased the
most, from 53% at the second half of March to 36% by the second
half of June. In that same period, worries about the personal
financial situation also decreased, from 36% to 30%.
However, AfterPay Insights' research also shows that 16% of
Dutch online shoppers say that their financial situation has become
more stressed. This has led consumers to purchase less
overall; AfterPay Insights' survey responses indicate that the most
important reason for fewer purchases is the need to save money,
especially evident in the younger age groups. Secondary motivations
are the intention to change lifestyle by reducing overall
consumption, along with having general worries about the future.
And third tier motivations include the risk of becoming unemployed,
as well as wanting to pay off mortgages and loans.
But even though consumers' overall financial situation has
deteriorated since mid-March, 9% of Dutch consumers say that their
financial situation is better in June, and 12% say they expect
their financial situation to further improve in July. Dutch
consumers are relatively optimistic about their short-term
financial situation.
Fashion leads Dutch e-commerce purchases in July
AfterPay Insights finds that Fashion stands out in The Netherlands, as it is the leading category
in acquiring new consumers: in the second half of March, 18% of
Dutch shoppers made at least one purchase in online Fashion, and
this share has grown to 28% by the second half of June.
Price and convenience increase in importance for Dutch
consumers
Finding cheaper prices online has become increasingly important
for Dutch consumers over time, along with the fact that online
shopping offers more convenience. It looks like the functional
benefits of online shopping increase in impact. AfterPay Insights
will monitor Dutch consumer behavior over the summer to discover a
possible lasting effect.
Read the full article here: "Dutch shoppers say they will
reduce their overall purchases in July but continue to shift
purchases to online channels"
View the interactive dashboard with e-commerce behavior and
attitudes from more than 19.000 consumers.
About AfterPay Insights
AfterPay Insights is a knowledge platform for e-commerce
professionals. From mid March, AfterPay Insights has researched
consumers' e-commerce behavior during the corona outbreak and
intend to continue this study through out the pandemic. This
article is an abstract.
About AfterPay
AfterPay, developed by Arvato Financial Solutions is
the biggest payment-after-delivery service in The Netherlands and Belgium, and is also available in Germany, Austria, Switzerland, Sweden, Norway, Finland and Denmark.
About Arvato Financial Solutions
As part of Bertelsmann, Arvato Financial Solutions provides
professional credit management solutions across all segments of the
customer lifecycle in around 20 countries. By revealing the
advantages of predictive analytics, leading-edge platforms and big
data, provided solutions result in optimized financial performance
and empower clients to fully concentrate on their core
business.
For more information, please contact:
Aida Beelaerts van Blokland
a.beelaertsvanblokland@afterpay.nl
+31657321095
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Dutch shoppers say
they will reduce their overall purchases in July but continue to
shift purchases to online channels
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