MINNEAPOLIS, Feb. 20, 2020 /PRNewswire/ -- Merchology has
announced its exclusive partnership with New Balance, the iconic
American footwear and athletic apparel brand founded in 1906.
Merchology is a Minneapolis-based B2B ecommerce retailer of
custom logo apparel and gifts that was founded in 2013. The company
offers a large variety of products from over 275 brands, ranging
from outerwear to drinkware. Merchology will act as the sole
retailer in the corporate channel to offer New Balance products,
allowing customers to personalize over 150 of the brand's products
with their company logo. These styles and examples of custom logo
applications can be viewed in the newly launched Spring 2020 New
Balance Lookbook.
New Balance, known originally for its classic sneaker design,
has experienced a resurgence in growth through its "Fearlessly
Independent Since 1906" brand campaign and emerging popularity in
apparel and for a wide variety of team sports, including baseball
and basketball. By co-branding with New Balance, Merchology
provides customers with a unique approach to customized merchandise
that can be worn in and out of the office.
"As a fellow privately and family-owned business, we admire the
outstanding organization that New Balance has built and how they
have continued to reinvent themselves over the years," Merchology
Chief Marketing Officer Ally Delgado
stated. "This is a brand our customers have been requesting for
many years, so we couldn't be more thrilled about this
collaboration."
The addition of New Balance is another tally on Merchology's
list of impressive partnerships. Already offering brand
powerhouses such as Under Armour, Patagonia, and YETI, Merchology
is known for its focus on premium retail brands. Another notable
accomplishment of the company is the recent launch of their
eco-friendly apparel brand, Zusa, which is made from sustainable
recycled materials.
Customers are able to achieve nearly any of their custom logo
merchandise visions with the vast array of decoration methods
available from Merchology. Merchology's in-house production teams
provide a level of quality control that is unmatched. Combine that
aspect with the high standards of customer service, and one can
understand how Merchology has become one of the fastest growing
companies in the promotional products industry.
Merchology co-founders Dick Ward,
Andrew Ward, and Ally Delgado are excited to see how the addition
of New Balance resonates with its customer base and look forward to
building a long-term relationship with the brand.
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SOURCE Merchology