SAN FRANCISCO, Jan. 29, 2020 /PRNewswire/ -- Aslaug
Magnúsdóttir, the co-Founder and former CEO of leading fashion
e-tailer Moda Operandi, today announced the launch of KATLA, a
sustainable, made-to-order womenswear brand. KATLA injects a
high-fashion aesthetic into ethically sourced and produced apparel
with a collection of dresses, skirts, tops and pants. Items are
priced from $90 to $900 and are available now at katla.com.
KATLA offers everyday pieces that are good for the environment
and have timeless design and versatility. By weaving consumer data
into its design process, the brand is able to create styles that
meet the needs, wants and desires of today's mindful fashion lover.
KATLA has eliminated traditional seasonal collections and releases
pieces on an ongoing basis.
"Many women consider sustainability to be important when
shopping for clothing and yet fashionable options are limited,"
stated Magnúsdóttir, CEO and Founder. "KATLA garments are beautiful
and good to people, animals and the planet."
KATLA's debut collection features an assortment of items crafted
from organic cotton, regenerated cellulose fabrics, cruelty-free
wool and recycled synthetics. The brand does not use leathers, furs
or silks.
All KATLA pieces are manufactured in the U.S. via made-to-order,
or small production runs, in order to eliminate over production and
waste. Further, KATLA has strategically partnered with innovative
and mindful manufacturers across the U.S., including one in
Alabama, that are pioneers in
innovative production, prioritizing sustainable practices and
positive working conditions.
KATLA offers full transparency into the effect of its clothing
on the environment; each item includes a unique code so that
customers can verify its impact on the world - from its conception
to arrival at doorstep - with customers receiving orders in a few
days or less.
"The impact of fashion on the environment is increasingly
understood to be a big problem. KATLA wants to be part of the
solution," Magnúsdóttir said. "We believe clothing can be
fashionable and environmentally-friendly. We are excited to help
women be beautiful and responsible at once."
For more information visit https://katla.com or
@katlaforce
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SOURCE KATLA