BEIJING, Nov. 8, 2019 /PRNewswire/ -- ZIROOM, China's leading long-term rental enterprise,
announces that now it has gained over 1 million rooms, further
widening the gap with other competitors. Danke Apartment, the
second in the industry that is seeking to go public, has about
410,000 rooms, and QK365.com, the third player, has about 100,000
rooms. ZIROOM is about twice the size of the two combined.
Since its establishment eight years ago, ZIROOM has provided
residential products and living services for 3 million residents on
behalf of nearly 450,000 proprietors in nine Chinese cities.
Chinese media point out that the long-term operating capacity of
long-term rental institutions is mainly reflected in two core
indicators —— scale and occupancy rate. Data show that ZIROOM ranks
first not only in scale but also in its high occupancy rate, which
is now as high as 95%.
"Scale and occupancy rate are important indicators of
operational management skills, but word of mouth is what we value
more," said Liu Qiushi, head of Quality Management Center of
ZIROOM. At present, the Net Promoter Score (NPS), which reflects
users' satisfaction level, is as high as 60.55% (the NPS of house
owners is 72.1%) for ZIROOM. According to Bain & Company, this
figure of 60.55% is even higher than that of BMW, Apple and other
NPS is a commonly used international brand reputation indicator.
In a NPS survey, users are classified as "recommenders," "passives" and "detractors." The net recommendation is the percentage
of recommenders minus that of detractors. It can directly reflect
users' loyalty to a brand.
These days, China's long-term
apartment rental industry is going through a time of turbulence. On
the one hand, more companies in this industry are going bankrupt.
On the other hand, QK365.com and Danke has submitted IPO
applications successively to solve their problem of money shortage
(Qk365.com has then been listed). "There is no rush for IPO," said
Xiong Lin, CEO of ZIROOM. "The
long-term rental industry has moved from entrepreneurship to
intensive cultivation, and it needs to focus more on user value and
Media Contact: Li Sen, +86